Key Responsibilities

• Develop and execute marketing strategies across traditional trade, modern trade and export markets.
  
• Drive market research, consumer insights and competitive intelligence to identify growth opportunities.
  
• Lead product launches, branding and promotional campaigns, including the launch of Pwani’s new cosmetics line.
  
• Build strong relationships with customers, distributors, partners, media and other key stakeholders.
  
• Lead digital marketing, media buying and integrated communications to maximise brand visibility and ROI.
  
• Manage the marketing budget and use data-driven insights to optimise campaign performance.
  
• Partner with Sales, R&D, Operations and other functions to align marketing with business objectives.
  
• Lead, mentor and develop a high-performing marketing team.
  
• Represent the company externally and strengthen its brand reputation through effective corporate communications.
  

Qualifications

• Bachelor’s degree in Marketing, Business or a related field (Master’s degree preferred).
  
• Membership with the MSK.
  
• 15 years’ experience in senior commercial leadership within the FMCG or related industry, with exposure to traditional markets, modern trade, export and marketing.
  
• Brand growth and market share growth.
  
• Proven marketing leadership experience within the consumer goods industry.