Assistant Marketing Manager, Retail & Business Banking

Key Responsibilities:

Campaign Management & Go-to-Market Execution:

• Support the development and execution of integrated marketing campaigns for Retail and Business Banking segments, aligned to business growth targets.
  
• Coordinate end-to-end delivery of go-to-market initiatives, ensuring consistency across digital, branch, and third-party channels.
  
• Track campaign performance against defined KPIs (e.g., leads, conversion, engagement, ROI) and provide actionable insights to optimize outcomes.
  

Brand Management & Customer Experience:

• Ensure consistent application of brand guidelines across all customer touchpoints, including branches, digital platforms, and marketing collateral.
  
• Conduct periodic brand audits across branches and channels, addressing gaps to maintain a high-quality and compliant brand experience.
  
• Support initiatives that enhance customer experience and brand perception within the Retail and Business Banking portfolio.
  

Media Planning, Buying & Performance Monitoring:

• Support media planning and buying processes, ensuring optimal channel mix and cost efficiency.
  
• Monitor media placements and exposure against contractual deliverables, providing performance reports and recommendations.
  
• Work with internal and external partners to improve media effectiveness through data-driven optimization.
  

Content, Creative & Collateral Management:

• Coordinate the development, production, and deployment of marketing materials (digital and physical), ensuring quality, timeliness, and compliance.
  
• Manage inventory of branded materials and marketing assets, ensuring effective utilization and cost control.
  
• Collaborate with creative and digital teams to ensure campaigns are relevant, customer-centric, and aligned to brand strategy.
  

Events, Sponsorships & Stakeholder Engagement:

• Support the planning and execution of events and sponsorships to drive brand visibility and customer engagement.
  
• Ensure alignment of sponsorship activities with strategic brand objectives and measurable outcomes.
  
• Engage internal stakeholders (Product, Sales, Branches) to ensure effective campaign rollout and adoption.
  

Budget Management & Reporting:

• Support tracking and management of marketing budgets, ensuring efficient utilization and value delivery.
  
• Prepare periodic reports on campaign performance, brand initiatives, and marketing ROI.
  
• Identify cost optimization opportunities and improve marketing spend effectiveness.
  

Governance, Risk & Compliance:

• Support marketing risk and control processes, including RCSA and KRI reporting, in line with the Bank’s risk framework.
  
• Ensure all marketing activities comply with regulatory requirements, internal policies, and brand governance standards.
  
• Work closely with Procurement to ensure compliant sourcing and vendor management.
  

Cross-functional & Subsidiary Support:

• Provide marketing and branding support to subsidiaries and business units where required.
  
• Collaborate across functions to ensure alignment between marketing initiatives and business objectives.
  
• Supports management and tracking of allocated marketing budgets and vendor spends
  

Academic Qualifications:

• Bachelor’s Degree in Marketing, Business, or related field.
  

Professional Qualifications / Membership to professional bodies/ Publication:

• Diploma in Marketing.
  
• CIM.
  
• CIPR.
  

Work Experience Required:

• Over five (5) years’ relevant experience in a similar sized organization.
  

Competencies:

• Planning & Organizational skills.
  
• Analytical skills and attention to detail.
  
• Strong oral and written communication skills.
  
• Interpersonal skills to manage stakeholders at all levels.
  
• Ethics and integrity.
  
• Strong understanding of digital marketing principles and tools.
  
• Strong commercial awareness and an ability to connect to business goals.
  
• Media buying and planning.