Assistant Sales Representative

Qualifications & Experience

• Diploma in Sales, Marketing, or a relevant field.
  
• Minimum 3–4 years’ experience in a similar role within the FMCG category.
  
• Professional qualification in a related field is an added advantage.
  
• Computer literacy with ability to use Microsoft Office applications.
  
• Valid driving license, Class BCE, is required.
  

Responsibilities

Sales Support & Customer Coordination

• Coordinate, monitor, and follow up on day-to-day sales activities between the company and customers, including order follow-ups, delivery confirmations, and payment follow-ups to ensure sales proceeds are collected on time.
  

Market Intelligence & Competitor Monitoring

• Carry out market surveys on emerging trends, competitor activities, pricing, and product quality, and submit timely reports to management for decision-making.
  

Customer Relationship Management

• Maintain close contact with customers, handle complaints, address issues relating to product quality, service delivery, expiries, and staff conduct, while sustaining strong customer loyalty and business continuity.
  

Route Management & Sales Performance

• Support the Sales Representative in monitoring distributor performance, reviewing routes, improving route efficiency, and capturing route data including customer details, average sales, kilometres covered, delivery times, collection times, and route challenges.
  

Pricing, Merchandising & Product Standards

• Conduct regular market checks to ensure products are sold at recommended prices, educate customers on pricing requirements, and support merchandising standards and display building.
  

Delivery & Crew Compliance

• Support spot-checks on delivery vehicles to ensure adherence to route rules, timings, hygiene standards, crew conduct, and compliance with company requirements.
  

Reporting & Data Capture

• Prepare and submit daily route visit reports, monthly sales and mileage reports, customer data, customer complaints reports, and other sales performance reports required for timely decision-making.
  

Business Growth Support

• Support the Sales Representative in commissioning new routes, recruiting new customers, identifying new sales channels, and building an effective sales crew team within the assigned territory.