Below The Line Marketing Agency- Kenya

Opportunity Type: Contractor / Consultant

Summary: Access to adequate and affordable housing remains a pressing challenge across Africa, particularly in the face of rapid urbanization and climate change. Compressed Earth Blocks (CEBs) present a sustainable, cost-effective, and locally sourced alternative to conventional building materials. To promote the adoption of this technology, HFHI, in partnership with a private sector actor, has been supporting efforts to stimulate the local housing market through innovation, demonstration activities, and awareness creation on the benefits of CEBs. To catalyse greater market adoption of CEBs, HFHI seeks to support its private-sector partner to invest in and strengthen its market-development function through the engagement of a skilled below-the-line (BTL) experiential marketing agency. The agency will design and execute integrated consumer engagement and behaviour change campaigns that address information gaps and perception…