Brand & Corporate Communications Manager

KEY RESPONSIBILITIES

• Develop and manage the corporate brand architecture, positioning, and messaging framework in line with Caritas Microfinance’s strategic goals.
  
• Oversee media relations, press engagements, and corporate storytelling to enhance the organization’s public profile.
  
• Drive and supervise internal communication programmes to align employees with the organization’s culture, mission, and strategy.
  
• Coordinate and supervise sponsorships, CSR programmes, events, and stakeholder engagement initiatives, ensuring maximum impact and alignment with brand values.
  
• Ensure consistency and integrity of brand identity across all customer and stakeholder touchpoints.
  
• Manage and evaluate external agencies, PR partners, and ensure strict adherence to brand compliance standards.
  
• Monitor and analyze brand health, sentiment, and share of voice; provide insights and recommendations to management.
  
• Measure and report on the effectiveness of campaigns, product launches, and customer acquisition initiatives.
  
• Develop dashboards and performance reports to support data-driven management decision-making.
  
• Lead reputation management, supervise crisis communication planning, and act as a spokesperson when required.
  
• Supervise day-to-day operations of the Marketing, Research & Corporate
  
• Communications department, mentor team members, and ensure achievement of departmental KPIs.
  
• To perform any other duty as assigned in line with the Organizational goals and objectives.
  

QUALIFICATION AND EXPERIENCE REQUIREMENTS

• Bachelor’s degree in marketing, Communications, Public Relations, Journalism, Business Administration or related field
  
• CIM, CIPR, PRSK, Digital Marketing Certification or equivalent will be an added advantage.
  
• Excellent understanding of brand management, corporate communications, media relations and stakeholder engagement.
  
• Strong leadership, project management and presentation skills
  
• High proficiency in digital marketing analytics and Microsoft Office applications.
  
• Minimum 7 years' progressive experience in branding, marketing or corporate communications, 2 years of which must be in a managerial or supervisory role, preferably in banking, financial services or a highly regulated industry.
  
• Demonstrated experience managing integrated marketing campaigns, corporate reputation, media relations and crisis communication
  
• Proven experience managing external agencies, budgets and cross-functional projects
  
• Experience in performance reporting and use of marketing analytics tools
  

Method of Application