Brand Lead

Job Specifications

Qualification and Experience Requirements:

• University degree or equivalent in Business, Marketing, or Communications.
  
• 5+ years of experience in the B2C online space, including social media management, brand, and content management.
  
• Extensive experience in writing content for brand growth and product marketing.
  
• Demonstrated creativity and out-of-the-box thinking.
  
• Excellent written and verbal communication skills.
  
• Customer-driven approach with a proven record in effective brand storytelling.
  
• Extremely detail-oriented.
  
• Strong interpersonal skills for managing multiple stakeholders.
  
• Prior startup/fintech experience is a plus.
  
• Solid knowledge of media (online and offline).
  
• Ability to manage and influence agencies, teams, and stakeholders at all levels.
  
• Sound time management and prioritization skills.
  
• Budget management experience.
  
• Team collaboration skills.
  
• Adaptability to change.
  
• Preferably, agency experience with a background in copywriting, art direction/design, or client management.
  

Financial | 40%

• Define brand positioning, tonality, and values, ensuring consistency across all platforms.
  
• Manage key brand assets, ensuring they are up-to-date and deliver expected business value.
  
• Build and execute a cohesive social media strategy that drives engagement in the financial sector and manage the social media calendar.
  
• Oversee all user-facing content across channels, from blogs to in-app shorts.
  
• Collaborate with the Communication and Business Teams to design, track, and evaluate performance metrics for content.
  
• Plan, implement, and measure all content-related activities across different channels.
  
• Conduct consumer and market research to identify current brand positioning and opportunity areas.
  
• Design a research-based, country-specific brand strategy.
  

Internal Business Processes | 25%

• Develop and execute marketing campaigns to communicate our brand message.
  
• Communicate our brand personality internally and align the company around foundational ideas.
  
• Ensure timely preparation of annual marketing plans focused on supporting Business Units in achieving their revenue objectives.
  
• Lead client/agency relationships for assigned product portfolios, ensuring the best possible output and prices for LOOP DFS.
  
• Collaborate with the Communication Lead to align marketing and communication initiatives across all platforms.
  

Customer | 25%

• Design innovative and engaging campaigns and promotions to achieve customer growth targets.
  
• Document brand guidelines and ensure adherence by all internal parties.
  
• Ensure content consistency across all communication channels.
  
• Monitor and report customer sentiments on all digital channels and take recovery action on negative sentiments.
  

Learning and Growth | 10%

• Demonstrate a commitment to self-development and developing others, building long-term staff capability and competency within and beyond the team.
  
• Stay abreast of the latest digital trends and technology through industry research to inform content and communication strategy.