Brand manager

Education and Qualification

• Bachelor’s degree in Marketing, Business, Communications, or related field
  
• 4–6 years of experience in brand management or a related marketing role
  
• Experience leading cross-channel marketing campaigns and working with agencies
  
• Proficiency in marketing analytics tools and reporting
  
• Strong knowledge of branding principles, consumer behavior, and competitive positioning
  

Specific Skills and Experience

• Strategic thinker with a creative and analytical mindset
  
• Excellent communication, presentation, and interpersonal skills
  
• Strong project management and organizational capabilities
  
• Data-driven with the ability to translate insights into actionable plans
  
• Team player, able to work collaboratively across departments and with external stakeholders
  
• High level of professionalism, initiative, and attention to detail
  

Key Duties and Responsibilities

• Develop and implement long-term brand strategies aligned with AMG’s overall business goals.
  
• Define brand positioning, messaging frameworks, and value propositions based on market insights.
  
• Plan and execute integrated 360-degree marketing campaigns across digital, print, and on-ground platforms.
  
• Lead go-to-market strategies for new product launches, coordinating cross-functional input for maximum impact.
  
• Ensure brand consistency across all internal and external communications and touchpoints.
  
• Collaborate with sales, product development, and operations teams to align marketing efforts with business priorities.
  
• Conduct regular market and competitor research to inform branding decisions and maintain market relevance.
  
• Manage agency and vendor relationships to ensure timely, high-quality creative and media outputs.
  
• Monitor brand performance metrics, including awareness, engagement, and perception, and optimize based on insights.
  
• Manage brand budgets, campaign spend, and deliver detailed ROI analyses post-campaign.