Brand Marketing Manager

About the Role

We are looking for a creative, commercially minded and hands-on Brand Marketing Manager to drive marketing activities across digital, retail and customer touchpoints. The ideal candidate combines strong brand and marketing knowledge with creativity, commercial awareness and excellent execution. You will be involved in developing and executing campaigns, managing content and digital marketing, coordinating creative production, and bringing the brand to life across stores and other customer touchpoints.

Key Responsibilities

Marketing & Campaigns

• Develop and execute monthly marketing plans and campaigns aligned with business priorities.
  
• Take campaigns from concept through to execution across digital and retail channels.
  
• Coordinate promotions, product launches, activations and other customer-facing initiatives.
  
• Track campaign performance and identify opportunities to improve results.
  

Creative & Design

• Develop creative concepts and visual direction for campaigns and brand communications.
  
• Support the creation of social media, digital, in-store and promotional materials.
  
• Work with photographers, videographers, designers and other creative partners to deliver high-quality content.
  
• Maintain strong visual consistency and ensure all materials reflect the brand.
  
• Use design tools such as Photoshop, Illustrator, Canva or similar platforms where required.
  

Digital & Content

• Manage day-to-day marketing activities across social media, paid advertising, website and other relevant digital channels.
  
• Develop and manage content calendars and ensure timely delivery of content.
  
• Monitor digital performance and use insights to improve engagement and conversion.
  
• Stay current with relevant digital, content and creative trends.
  

Retail & Customer Engagement

• Support marketing initiatives designed to drive store traffic, customer engagement and commercial performance.
  
• Coordinate in-store campaigns, mall activations, pop-ups and events.
  
• Work closely with retail and operations teams to ensure campaigns are executed effectively.
  
• Support relevant influencer, partnership and PR initiatives.
  

Marketing Coordination & Execution

• Manage campaign timelines, calendars and project trackers.
  
• Coordinate external vendors, agencies, printers and creative suppliers.
  
• Manage multiple projects and deadlines while maintaining strong attention to detail.
  
• Support marketing budget management and ensure resources are used effectively.
  
• Monitor deliverables and ensure projects are completed on time and to the required standard.
  

Qualifications & Experience

• Bachelor's degree in Marketing, Communications, Business, Design or a related field.
  
• 4–7 years of relevant experience in marketing, brand, creative or a related consumer-facing environment.
  
• Proven experience executing marketing campaigns across multiple channels.
  
• Strong understanding of digital marketing and social media.
  
• Strong creative and visual sense, with an understanding of branding and design principles.
  
• Hands-on experience with Photoshop, Illustrator, Canva or similar design tools is highly desirable.
  
• Experience coordinating creative production, including photography, video and graphic design.
  
• Strong organizational and project management skills.
  
• Experience working with external vendors, agencies or creative partners is an advantage.
  

What We’re Looking For

• Creative and visually minded
  
• Highly organized and disciplined
  
• Strong attention to detail
  
• Excellent execution and follow-through
  
• Commercially aware
  
• Proactive and resourceful
  
• Able to manage multiple priorities and deadlines
  
• Strong communication and collaboration skills
  
• A genuine interest in design, interiors, home, lifestyle and consumer brands