Commercialization Manager

Job Description

Key accountabilities/Deliverables/Outcomes

Digital Product Commercialization Strategy

• Develop commercialization strategies for digital products and services.
  
• Define revenue growth, adoption, customer acquisition, and usage targets.
  
• Create product positioning and value propositions.
  
• Identify market opportunities and growth segments.
  
• Align commercialization plans with organizational strategy.
  

2Go-to-Market (GTM) Management

• Develop and execute go-to-market strategies for new and existing digital products.
  
• Coordinate product launches across business functions.
  
• Define market segmentation and customer targeting approaches.
  
• Manage launch readiness activities.
  
• Measure launch effectiveness and adoption rates.
  

Customer Acquisition & Adoption

• Drive customer acquisition through digital campaigns and partnerships.
  
• Increase digital channel migration and utilization.
  
• Identify barriers to customer adoption and implement solutions.
  
• Develop customer engagement initiatives.
  
• Support onboarding optimization initiatives.
  

Revenue Growth & Monetization

• Identify and implement monetization opportunities.
  
• Optimize pricing, fees, and commercial models.
  
• Increase transaction volumes and product utilization.
  
• Develop cross-sell and upsell initiatives.
  
• Monitor product profitability and commercial performance.
  

Market and Competitive Intelligence

• Conduct market research and competitor analysis.
  
• Monitor industry trends and emerging digital innovations.
  
• Benchmark product performance against competitors.
  
• Identify gaps and opportunities in the digital portfolio.
  

Performance Monitoring & Analytics

• Define and monitor product performance metrics.
  
• Analyse customer behaviour and usage trends.
  
• Track revenue, adoption, engagement, and retention metrics.
  
• Generate insights to guide business decisions.
  
• Recommend optimization initiatives.
  

Stakeholder Management

• Collaborate with Product, Marketing, Sales, Technology, Operations, and Customer Experience teams.
  
• Manage external partners, fintechs, and vendors.
  
• Present commercialization performance to senior management.
  
• Influence strategic decisions through data-driven insights.
  

Role/person specification

Education

• A degree from a reputable institution
  

Experience

• At least 3 - 5 years’ experience in business development, Sales, sales operations, or strategy roles within a digital business environment. MBA appreciated but not required.
  
• In-depth understanding of the various mobile banking platforms
  
• In-depth understanding of Financial Technology (Fintech).
  
• Maintain up to date knowledge of competitor and local market activity