Communications Associate – Social Media

Minimum Academic Qualifications

• Bachelor’s degree in Communications.
  

Experience

• At least 3 years’ experience in content creation for blogs, newspapers, websites, and various social media platforms.
  

Key Competencies and Attributes

• Excellent writing and editing skills.
  
• Strong critical thinking and analytical abilities.
  
• Great interpersonal (people) skills.
  
• Excellent command of written and spoken English and Kiswahili.
  
• High integrity and professionalism.
  
• Exceptional attention to detail and ability to follow through with accuracy.
  

• Daily posting and promotion of upcoming programs, articles, and events; managing all social media sites.
  
• Implement the social media strategy.
  
• Manage @iLabAfrica and @iBizAfrica social media channels: Facebook, Twitter, Instagram, and LinkedIn.
  
• Oversee stills, video, and design production for content of four social media organic campaigns.
  
• Develop and manage online paid campaigns throughout the year.
  
• Create a monthly content calendar for all digital platforms.
  
• Monitor postings to ensure consistency of brand messaging, language, and visuals.
  
• Interact with followers and potential customers by responding to inquiries via social media pages.
  
• Build social media communities and online discussions to increase engagement rates.
  
• Compile analytical reports showcasing results and ROI (Return on Investment).
  
• Collaborate with other faculty and departments to standardize content across various Facebook pages.
  
• Establish key relationships with influencers on different social media platforms.
  
• Stay updated on key trends and changes in the digital media landscape.