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Alliance For a Green Revolution Africa (AGRA)
Non-profit + 1 more
Communications Officer – Digital
Closed for applications
Description
Requirements
- Degree in Marketing, CIM, Business, or any related field.
- Any additional professional qualifications in Digital Media Communications or project management will be an advantage.
- Extensive experience in Digital marketing with a bias to public good advocacy.
- Experience with digital management systems and various online measurement platforms and tools.
- Experience using the latest technology tools to measure brand equity.
- Solid working knowledge of new media and agricultural transformation theories is a must-have.
- Solid understanding of brand management and multi-media management.
- Adept and in-tune with new brand theories, media tools, and technologies.
- Must be able to work in close collaboration with staff and partners from a multicultural background
- Results-oriented, accountable, proactive, and able to work on behalf of AGRA with a wide range of stakeholders.
- Strong analytical skills with attention to micro details.
- Agile and flexible, and entrepreneurial mindset.
- Ability to translate program-based concepts into effective, innovative solutions.
- Knowledge of Food systems transformation and/ or economic development pillars.
- Ability to drive content strategy while collaborating closely with cross-functional teams, partners, and organization leaders.
- Must be analytical and good with numbers.
- Working knowledge of newsroom and agency client service systems.
- Good command of written and spoken English (French is an added advantage).
- Knowledge of working with or in multi-lateral or bilateral organizations.
- Lead in execution, tracking, and reporting of Communications, Innovations, External Engagements, and Advocacy (CIEA) plans for Business lines, platforms, and brand to achievement of CIEA goals.
- Enhance brand identity through the creation and dissemination of brand and sub-brand messages across digital assets to achieve the desired impact and positioning.
- Contribute to the development of core brand key messages for AGRA brands.
- Contribute and manage the brand and business lines stakeholder key customers and leverage these for reach and influence.
- Contribute to and support the implementation of brand processes and systems across institutions to ensure a timely response to in-house clients.
- Implement approved strategic Point-of-View (POVs), audits, content matrices, content models, journey maps, and taxonomies.
- Monitor web/ analytics and content trends in service of Communications & Advocacy objectives.
- Regularly track and report emerging risks across multi-media platforms and report findings in the unit’s rhythm of review.
- Review and respond to internal and external stakeholder requests, establishing an effective traffic management system and timely respond.
- Establish and maintain strong working relationships with internal and external stakeholders to ensure efficient delivery of tasks on time and in full.
- Monitor competitive landscape for opportunities to leverage and gaps to address.
- Contribute to the identification of key stakeholders to leverage and partner with to scale AGRA’s work and ambitions.
- Contribute to the collection, storage, and retrieval of brand briefs, brand collaterals, and brand assets to improve access, re-use, and re-purpose.
- Initiate brand briefs, share approved brand briefs with external suppliers, and ensure assignments are fully implemented and actions are followed up.
- Lead implementation of CIEA brand annual work plan activities on time and in-full.
- Enhance the growth of an online community by tracking engagement and identifying champions to leverage our advocacy efforts.
- Creation and maintenance of an effective content calendar
- Monitor online brand experiences and report on favorable and unfavorable experiences
- Ensure procurement and grant guidelines are followed on time and in full.
- Ensure all activities are initiated on time and within budgetary guidelines
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