Digital Communications & Marketing Officer

Requirements

• Bachelor's degree in communication, marketing or journalism or digital marketing fields
  
• At least 4 years of experience in a similar role
  

Personal attributes and skills:

• Experience with podcast hosting and/or production is desired
  
• Experience in news or current affairs reporting is desirable
  
• Good community engagement relations
  
• Production and publishing of digital content
  
• Proactive communication
  
• Proper supplier management: digital publicity agencies
  
• Progressive growth in digital engagements
  

Social Media Management:

• Content development and publishing for our social media accounts (Facebook, X, Instagram, LinkedIn, YouTube, TikTok, etc.)
  
• Develop and implement a social media strategy to engage with our audience and drive member subscriptions and social media reach.
  
• Monitor and analyze social media metrics to measure engagement and impact
  

Digital Marketing:

• Develop and implement digital marketing campaigns across various channels (social media, email, search engine optimization, etc.)
  
• Create and curate email newsletters to keep our audience informed
  
• Collaborate with internal teams to develop and implement online advertising campaigns
  

Podcast Production:

• Create, edit, curate, and produce high-quality video content for our YouTube channels
  
• Develop and implement a strategy to grow our Podcast audience, reach, and increase video viewership.
  
• Collaborate with thought leaders, speakers, and experts to create engaging podcast content
  

Photography:

• Lead coverage of stakeholder engagements of the Association through high-quality photographs and publishing.
  
• Edit and caption photos to enhance their impact and engagement
  

Content Management:

• Develop and produce engaging and informative content (blog posts, social media posts, videos, etc.) to support our communications and marketing efforts
  
• Collaborate with internal teams to develop and implement campaign plans
  

Analytics and Reporting:

• Analyze and report on social media and digital marketing metrics to measure engagement and impact
  
• Provide data-driven insights to inform future digital marketing campaigns and strategies
  

Collaboration and Communication:

• Work closely with internal teams to develop and implement digital communication campaigns
  
• Coordinate with communication teams from collaborating partners to coordinate joint digital publicity campaigns and impact reporting
  
• Managing third-party digital communication agencies