Digital Marketer

**Elimutab EdTech Africa** is an education technology company transforming learning through safe, engaging digital solutions for schools and families.

We are looking for a **hands-on, results-driven Digital Marketer** who can take full ownership of our digital marketing activities — from **paid advertising and lead generation to funnels, conversion and reporting**.

This is **not a purely social media or content role**. We are looking for someone who understands how digital marketing directly contributes to **leads, conversions and revenue** and can independently plan, execute, test, analyse and optimise campaigns.

## KEY RESPONSIBILITIES

* Plan, launch, manage and optimise **paid advertising campaigns** across Meta (Facebook/Instagram), Google Ads and other relevant platforms.

* Manage and continuously improve the **company website and landing pages** using WordPress or similar platforms, with a strong focus on conversion.

* Build and optimise **marketing funnels**, from traffic and lead capture through to follow-up and conversion.

* Plan and execute **email marketing campaigns**, newsletters and automated lead-nurturing sequences.

* Manage the company's social media platforms, including content scheduling, engagement, audience growth and campaign execution.

* Set up, monitor and maintain **analytics, pixels, conversion tracking and campaign measurement**.

* Analyse campaign performance and use data to make decisions on budgets, audiences, creatives, messaging and conversion strategies.

* Generate qualified leads and support **sales and revenue growth** through digital channels.

* Work closely with the Sales, Care, Marketing and other internal teams to ensure digital leads are properly followed up and converted.

* Coordinate with partners and resellers where required to support digital campaigns.

* Prepare regular reports showing campaign performance, lead generation, conversion and return on advertising spend.

MANDATORY REQUIREMENTS

**Candidates must meet the following requirements to be considered:**

* **2+ years of hands-on digital marketing experience**, preferably in a results-driven environment.

* Demonstrable experience **running and optimising Meta Ads and Google Ads campaigns**.

* Proven experience generating **measurable leads, conversions or revenue through digital marketing**.

* Hands-on experience managing **WordPress or similar websites and landing pages**.

* Practical experience building and managing **marketing funnels and lead-generation campaigns**.

* Experience with **email marketing platforms, campaigns and automation**.

* Working knowledge of **Google Analytics/GA4, Meta Pixel and conversion tracking**.

* Ability to interpret campaign data and make **data-driven optimisation decisions**.

* Experience managing digital marketing budgets and monitoring campaign performance.

* Strong understanding of **customer acquisition, lead nurturing and conversion**.

* Ability to work independently, take ownership and execute campaigns without requiring constant supervision.

* Strong communication, organisation and reporting skills.

**Please note:** Candidates whose experience is limited primarily to social media posting, content creation or graphic design **without hands-on paid advertising, lead generation and conversion experience will not meet the requirements for this role.**

ADDED ADVANTAGE

* Experience using CRM or lead-management systems.

* Experience with marketing automation and lead-nurturing platforms.

* Basic graphic design skills using Canva or similar tools.

* Experience marketing **education, technology, SaaS, B2B or B2C products**.

* Experience working with sales teams and aligning digital campaigns with sales targets.

* Experience managing multiple digital channels and campaigns simultaneously.

WHAT WE ARE LOOKING FOR

We need someone who is **hands-on, commercially minded and accountable for results**.

You should be comfortable asking:

**How much did we spend? How many leads did we generate? How many converted? What did we earn? What should we change?**

If you can take a campaign from **strategy → execution → lead generation → conversion → analysis → optimisation**, we would like to hear from you.