Mogo Kenya Limited
Banking + 2 more
Description
Education:
- Bachelor’s degree in marketing, Business, or a related field.
Experience:
- 5+ years of digital marketing experience, with at least 2 years in a senior or managerial role.
- Proven track record managing paid budgets of KES 1 million or more per month.
- Hands-on expertise in Google Ads, Meta Ads Manager, and at least one CRM or ESP platform.
- Strong analytics capability in GA4, Looker Studio, or equivalent.
- Background in fintech, FMCG, or financial services preferred.
Responsibilities
Own and execute paid media strategy across Google, Meta, and TikTok for all product lines.
- Lead SEO and SEM, ensuring Mogo ranks for high-intent fintech and asset finance keywords in Kenya.
- Manage email and SMS automation workflows covering lead nurture, onboarding, and retention.
- Set up and own digital attribution and analytics using GA4, Meta Pixel, and custom dashboards.
- Collaborate with Product Managers on campaign briefs and landing page optimisation per product.
- Manage digital agency relationships and quarterly budget allocation
- Deliver weekly and monthly reporting on CAC, ROAS, conversion rates, and channel ROI.
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