Digital Marketing Manager

Job Purpose

The Digital Marketing Manager will be responsible for developing and implementing

digital marketing strategies that increase brand awareness, grow online communities,

generate leads, and drive user acquisition. The successful candidate will play a key

role in positioning Suqafuran as Kenya’s preferred online marketplace.

Key Responsibilities

Brand Development

● Develop and execute digital marketing campaigns that build brand awareness

and trust.

● Position Suqafuran as the leading marketplace connecting Eastleigh

businesses with customers across Kenya.

● Ensure consistent branding across all digital platforms.

Digital Marketing & Campaign Management

● Plan, execute, and optimise campaigns across Google, Facebook,

Instagram, TikTok, LinkedIn, YouTube, and other digital channels.

● Manage paid advertising campaigns to maximise reach and return on

investment.

● Track campaign performance and continuously improve results.

Social Media & Content Marketing

● Develop engaging content for social media, including graphics, videos,

success stories, and promotional campaigns.

● Manage and grow Suqafuran’s online communities through regular interaction

and engagement.

● Work with content creators and influencers to expand brand visibility.

Growth & Customer Acquisition

● Design marketing initiatives that increase:

o Seller registrations

o Buyer registrations

o Website traffic

o App downloads

o Active platform usage

● Develop referral and promotional campaigns to encourage user growth.

Analytics & Reporting

● Monitor key marketing metrics such as website traffic, conversions,

engagement, customer acquisition cost, and return on advertising spend.

● Prepare regular performance reports with recommendations for improvement.

Collaboration

● Work closely with the sales, product, and customer support teams to

ensure marketing campaigns align with business objectives.

● Build partnerships with influencers, business associations, media outlets,

and other strategic partners.

Qualifications

● Bachelor’s degree or diploma in Marketing, Communications,

Business Administration, Digital Marketing, or a related field.

● Minimum of 3 years’ experience in digital marketing or brand management.

● Experience marketing digital platforms, e-commerce businesses, or

online marketplaces is an added advantage.

● Strong understanding of digital advertising, social media marketing, SEO,

email marketing, and content creation.

Skills & Competencies

The ideal candidate should possess:

● Excellent communication and presentation skills.

● Strong analytical and problem-solving abilities.

● Creativity and innovation in campaign development.

● Proficiency in Google Analytics, Meta Business Suite, Google Ads, and other

digital marketing tools.