Automotive
Description
Are you passionate about social media, content planning, and digital campaigns? AutoXpress is looking for a highly organized and detail-oriented Digital Marketing Officer to join our dynamic marketing team.
In this role, you’ll help drive our digital presence across multiple African markets by planning content, managing social channels, supporting paid media, and assisting with Google Ads campaigns. If you thrive in fast-paced environments and love combining creativity with analytics, we want to hear from you!
Social Media Content Planning
Develop monthly content calendars aligned with marketing objectives and tailored for local market needs.Social Media Copywriting
Craft engaging, localized, and brand-consistent captions for Facebook, Instagram, and Twitter/X.Media Buying
Run and optimize paid campaigns on Meta (Facebook/Instagram) and Twitter/X to boost reach, engagement, and conversions.Content Scheduling
Manage content scheduling across platforms, ensuring posts go live with the right links, visuals, and captions on time, every time.Google Ads Support
Assist with the setup and optimization of Google Ads campaigns under team guidance.Google My Business Profile Management
Update promotional content monthly across regional listings for all relevant markets.
Education, Experience and Knowledge
Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
1–3 years of experience in digital marketing or social media management.
Proficiency in social media platforms, particularly Facebook, Instagram, and Twitter/X, including content scheduling and engagement strategies.
Strong copywriting skills, with the ability to develop localized and brand-aligned content.
Hands-on experience managing paid media campaigns on Meta (Facebook/Instagram) and Twitter/X.
Basic knowledge of Google Ads setup, optimization, and performance tracking.
Familiarity with Google My Business (Google My Profile) and location-based
marketing.Strong analytical skills, with the ability to interpret campaign data and performance metrics.
Excellent organizational and time-management abilities, with a keen eye for detail.
Effective communication and teamwork skills, with the ability to collaborate across departments and regions.
Adaptability and initiative, especially in a fast-paced, multi-market environment.
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