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Novo Nordisk
Health care + 1 more
DTC Marketing Manager
Closed for applications
Description
Requirements
- Bachelor’s degree in Marketing, Business Administration, Communications or related field
- Minimum 5 years of experience in DTC or digital marketing roles with proven success in campaign delivery
- Strong track record in consumer acquisition and retention strategy within consumer-focused industries
- Experience using analytics platforms, CRM tools and e-commerce systems
- Strong understanding of integrated marketing strategies and consumer journey development
- Exceptional collaboration, project management, and stakeholder engagement skills
- Analytical, strategic and creative thinking with strong executional discipline
- Excellent communication skills and ability to deliver persuasive presentations
- Demonstrated ability to adapt to dynamic environments and innovate for growth
- Leading omnichannel DTC marketing strategies aligned with business objectives. Managing and optimizing consumer acquisition and retention funnels to drive conversion and lifetime value
- Planning, executing, and analysing integrated campaigns based on consumer data and behavioural insights. Translating insights into strong messaging and initiatives to shape the patient journey
- Applying analytics and market research to identify growth opportunities and consumer trends. Driving innovative content development across email, web, social and multimedia channels
- Partnering with key influencers, digital opinion leaders and customers to strengthen advocacy. Managing cross-functional execution of tactical plans along patient touchpoints
- Ensuring compliance with Business Ethics procedures, local regulations, and the Novo Nordisk Way. Sharing best practices and contributing to strategic regional projects. Applying an agile mindset and fail-fast approach to continuously improve performance
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