Field Merchandising Representative (FMR)

• Minimum KCSE Certificate.
  
• Certificate or Diploma in Sales, Marketing, Business Administration, or related field is an added advantage.
  
• Minimum 1–2 years’ experience in merchandising, FMCG sales support, retail operations, or field execution.
  
• Experience working with supermarkets, key accounts, or modern trade outlets is preferred.
  
• Experience using mobile merchandising or field reporting systems is an added advantage.
  

Merchandising & Shelf Execution

• Ensure proper merchandising and display of products across assigned outlets.
  
• Maintain agreed shelf visibility and execution standards.
  
• Arrange products according to approved planograms and merchandising guidelines.
  
• Ensure products are clean, properly faced, visible, and correctly positioned.
  
• Ensure POS and promotional materials are properly displayed and maintained.
  
• Monitor competitor visibility, pricing, and shelf movements.
  

Stock Management & Rotation

• Monitor stock levels and escalate low stock situations promptly.
  
• Ensure strict FIFO (First-In-First-Out) stock rotation compliance.
  
• Identify short expiry stock and escalate immediately.
  
• Remove damaged or expired stock from shelves according to company procedures.
  
• Support outlet stock holding management based on movement trends.
  

Returns Management & Governance

• Verify and document all outlet returns accurately.
  
• Ensure Goods Return Notes (GRNs) are completed correctly with supporting details.
  
• Validate all returns physically before collection.
  
• Escalate suspicious or unexplained returns immediately.
  
• Support reconciliation and accountability processes for returns management.
  

Outlet Relationship Management

• Maintain professional relationships with outlet managers and receiving teams.
  
• Address basic outlet concerns and escalate unresolved matters.
  
• Support smooth coordination during deliveries and merchandising activities.
  

Reporting & Compliance

• Capture all field activities using approved merchandising systems and reporting tools.
  
• Submit timely merchandising, stock, attendance, and market intelligence reports.
  
• Support field audits, verification exercises, and operational investigations where required.
  
• Ensure compliance with company operational policies, hygiene, and product handling standards.