Global Media Officer

Essential

• Proven experience working in a busy news/media organisation or in a PR/media relations team
  
• Excellent verbal and writing skills in English, with the ability to produce punchy news copy and to adapt writing style to meet the needs of different audiences and media outlets
  
• Proven success at developing and placing media stories, from identifying an idea, to collating the relevant information and assets and securing high quality coverage
  
• Ability to build productive relationships with journalists, and to creatively and tenaciously pitch stories to the media
  
• Use of a media monitoring platform such as Vuelio or similar
  
• Strong knowledge of global media outlets, their ways of working, audiences and requirements
  
• Ability to work quickly and flexibly under pressure, and motivating and supporting colleagues to do the same
  
• Ability to persuade, lobby and influence peers and colleagues and form productive relationships and contacts
  
• Experience of tailoring communications to different audiences and channels, including media, social media and digital
  
• An understanding of ethical storytelling and how safeguarding applies to media and communications work
  
• Experience interviewing and working with programme participants in a sensitive way, that honours the principle of “do no harm”
  
• Strong understanding of humanitarian and development issues and rights-based work
  
• Ability to work independently and on own initiative, with the strong organisational skills to manage a wide and varied workload
  
• Ability to work enthusiastically as part of a team, and to form collaborative working relationships both internally and externally
  

Accountabilities

• Lead on Plan International’s global media monitoring and reporting, compiling regular media horizon scanning reports and a quarterly media hits report.
  
• Using strong news judgement and knowledge of the global media landscape, build relationships with a wide range of journalists at influential global media outlets, resulting in consistent high quality media coverage.
  
• Develop, deliver and evaluate media and communication strategies to raise the profile of Plan International’s humanitarian and development programmes, and our fundraising, policy, advocacy and influencing campaigns.
  
• Proactively spot opportunities to respond to the news agenda and position Plan International as a key girls’ rights and humanitarian organisation, drafting spokesperson quotes, social media posts and press releases at speed and co-ordinating quick signoff.
  
• Respond quickly and effectively to calls and emails from journalists, liaising with our technical experts and country/regional office colleagues to provide a timely service to global media. This will include being part of an on-call media rota during evenings and weekends.
  
• Maintain an up-to-date list of expert and youth spokespeople across key subject areas and operational countries/regions.
  
• Provide briefings and training for media spokespeople, including youth spokespeople, as required.
  
• Produce high-quality media content, working both remotely, and when possible, travelling to programme countries. This could include interviewing case studies and/or Plan International experts, organising photography or ghost-writing blogs/op-eds.
  
• Develop a range of innovative media packages and pitch these to print, broadcast and online media. Work with digital team colleagues and other offices across Plan to ensure content can be used across all channels, owned and earned.
  
• Work collaboratively with digital team colleagues to ensure maximum amplification of media and news content across all platforms, including suggesting social media posts and managing the upload of press releases to the global website.
  
• Ensure the media team’s work is visible across Plan International, attending and contributing to meetings and working groups, and compiling highlight presentations.
  
• Undertake reasonable additional duties and responsibilities as requested by the Global Media Manager.
  
• Ensures that Plan International’s global policies for Safeguarding Children and Young People and Gender Equality and Inclusion are fully embedded in accordance with the principles and requirements of the policy including relevant Implementation Standards and Guidelines as applicable to their area of responsibility. This includes, but is not limited to, ensuring staff and associates are aware of and understand their responsibilities under these policies and Plan International’s Code of Conduct (CoC), their relevance to their area of work, and that concerns are reported and managed in accordance with the appropriate procedures.