Graphic Designer (Part-time Consultancy)

What We’re Looking For

• 4-6 years of experience in Marketing content, communications or product design
  
• Strong experience with mobile apps, consumer products, or content-led platforms
  
• Alignment with DG Mission and Values
  

Design & Content Creation (Core Requirement)

• Design high-quality static and motion creatives for digital and social platforms (posts, carousels, infographics, story assets) using tools like Canva, Figma, Photoshop, or Illustrator.
  
• Create AI-generated reels, animations, and short-form videos optimized for social platforms (Instagram, Facebook, YouTube Shorts), aligned to regional farming contexts and languages.
  
• Develop campaign visuals and copy layouts for performance marketing (Meta, Google, and in-app campaigns) — ensuring each asset aligns with CTR and conversion goals.
  
• Design and adapt App Store and Play Store listings (icons, screenshots, banners) that reflect the FarmerChat brand and improve install conversion.
  
• Collaborate with the product team to ensure visual consistency across UI, notifications, and in-app tooltips (Plotline, MoEngage, WhatsApp).
  

Localization & Regional Adaptation

• Customize visuals, videos, and creative assets to reflect local crops, attire, and environmental contexts for India audiences and Kenya, Ethiopia, Brazil, and Nigeria on a needs basis.
  
• Ensure culturally relevant color palettes, icons, and visual cues for regional audiences.
  

Collaboration & Cross-Functional Support

• Partner with the Growth Consultant to align creative direction with ongoing engagement experiments and performance data.
  
• Support MoEngage and Plotline campaigns with contextual banners, tooltips, and spotlight creatives.
  
• Coordinate with performance marketing teams to produce A/B creative variants for ad optimization