Growth & Acquisition Lead

About Kuzana

Kuzana invests in and accelerates ambitious Kenyan SMEs with the potential to become category-defining businesses.

We back companies already generating KSh 500,000+ in monthly revenue that have the potential to scale beyond KSh 100 million in monthly revenue within seven years.

We invest in only a small percentage of applicants. Our mission is to help create 1,000 new dollar millionaires by supporting exceptional founders with capital, expertise, and a high-impact entrepreneurial ecosystem.

To achieve this, we first need to identify and attract the right founders.

The Role

We're looking for a Growth & Acquisition Lead to build and scale Kuzana's founder acquisition engine.

This isn't a traditional digital marketing role.

Your success won't be measured by followers, impressions, or engagement. You'll be responsible for designing and optimizing a repeatable system that turns:

Awareness → Interest → Qualified Leads → Completed Applications

You'll own the acquisition strategy, conversion funnels, lead nurturing, campaign optimization, analytics, and channel performance while working closely with a content team that executes creative production.

Your ultimate goal is to generate a consistent pipeline of investment-ready founders.

What Success Looks Like

A qualified application comes from a founder who:

• Operates a business generating at least KSh 500,000in average monthly revenue
  
  
• Completes the full Kuzana application
  
  
• Submits all required business and financial information
  
  

You'll be measured on:

• Number of qualified founder applications
  
  
• Cost per qualified application
  
  
• Funnel conversion rates
  
  
• Quality of companies entering the investment pipeline
  
  

Metrics like views, clicks, and followers are useful diagnostics—but they are not your KPIs.

Key Responsibilities1. Build Founder Acquisition Strategy

• Identify where high-potential SME founders can be reached.
  
  
• Develop acquisition strategies across LinkedIn, Meta, Google, YouTube, WhatsApp, email, partnerships, events, and direct outreach.
  
  
• Prioritize channels based on qualified applications and conversion performance.
  
  
• Develop compelling offers that encourage founders to enter the Kuzana ecosystem.
  
  

Potential acquisition initiatives include:

• Finance for Founders
  
  
• Investment Readiness Quiz
  
  
• Founder Tea Sessions
  
  
• Educational webinars
  
  
• Podcasts
  
  
• Case studies
  
  
• Community events
  
  
• Founder resources
  
  

2. Own the Acquisition Funnel

You'll continuously improve the entire founder journey by:

• Optimizing landing pages and application forms
  
  
• Reducing friction throughout the application process
  
  
• Building email and WhatsApp nurture sequences
  
  
• Following up with incomplete applications
  
  
• Segmenting leads based on revenue, readiness, and acquisition source
  
  
• Ensuring promising founders never fall through the cracks
  
  

3. Drive Data & Performance

You'll establish clear visibility into the entire acquisition funnel by:

• Implementing tracking and attribution
  
  
• Monitoring campaign and channel performance
  
  
• Building weekly performance dashboards
  
  
• Identifying drop-off points
  
  
• Distinguishing lead quality issues from conversion issues
  
  
• Recommending improvements backed by data
  
  

4. Manage Paid & Organic Growth

You'll execute and optimize growth campaigns across multiple channels, including:

• Meta Ads
  
  
• Google Ads
  
  
• LinkedIn
  
  
• Organic partnerships
  
  
• Founder communities
  
  
• Referral programs
  
  
• Direct founder outreach
  
  

You'll continuously test audiences, messaging, landing pages, offers, and follow-up sequences to improve qualified application volume.

5. Lead Content Strategy

You'll work closely with a dedicated content creator by:

• Translating funnel insights into content briefs
  
  
• Identifying founder pain points and educational topics
  
  
• Recommending hooks, offers, and calls-to-action
  
  
• Measuring which content drives qualified applications
  
  

You'll occasionally create content yourself, but strategy—not production—is the primary responsibility.

6. Grow Founder Engagement

You'll drive participation in Kuzana programs by:

• Recruiting founders into workshops, webinars, and community events
  
  
• Managing invitations, reminders, attendance, and follow-up
  
  
• Measuring conversion from events into completed applications
  
  

7. Build Long-Term Growth Systems

As the acquisition engine matures, you'll develop scalable growth assets such as:

• Email nurture campaigns
  
  
• SEO content
  
  
• Evergreen educational resources
  
  
• Referral programs
  
  
• Founder toolkits
  
  
• Online learning programs
  
  

Skills & Experience

We're looking for someone who has:

• Proven experience generating and converting qualified leads
  
  
• Strong understanding of growth marketing and demand generation
  
  
• Experience building conversion funnels
  
  
• Excellent analytical and reporting skills
  
  
• Confidence using Google Sheets and marketing analytics tools
  
  
• Strong written communication skills
  
  
• A structured, experimental approach to solving problems
  
  
• The ability to execute independently with minimal supervision
  
  

Experience in startups, venture capital, B2B marketing, performance marketing, demand generation, lifecycle marketing, or growth operations is highly desirable.