Head of Marketing

You might be a strong candidate if you have:

• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred.
  
• 10+ years of progressive marketing experience, with 5+ in a senior management capacity.
  
• Proven experience in renewable energy, off-grid solar, FMCG, or durable goods targeting base-of-pyramid consumers is a bonus.
  
• Strong knowledge of emerging-market consumer behaviour and last-mile distribution dynamics.
  
• Experience in building and managing integrated marketing campaigns (digital, ATL/BTL, and community-based).
  
• Solid data-focused and financial acumen with confidence in managing budgets and interpreting performance data.
  
• Demonstrated success in guiding multicultural teams and agencies across multiple countries.
  
• A purpose-driven mindset, with genuine passion for energy access and sustainability.
  
• Strategic and commercial thinking paired with strong execution discipline.
  
• Exceptional communication and storytelling skills.
  
• A creative, data-oriented, and cross-functional working style, comfortable balancing global and local needs.
  
• Resilience, adaptability, and ease operating in high-growth, fast-changing environments.
  

Strategic Marketing Stewardship

• Partner with the VP of Marketing to design and execute the global marketing strategy across Tanzania and Malawi.
  
• Align marketing goals with the commercial sales team ensuring measurable contribution to business performance.
  
• Demonstration of customer segmentation and targeted appropriate marketing strategies to deliver the right quality of customer.
  
• Steer customer and market insights to shape campaigns, product design, pricing initiatives, and communication strategies.
  

Brand Positioning & Campaign Messaging

• Strengthen the company’s position as a reliable, premium provider of clean energy and solar technology.
  
• Working closely with the global communication & Content supervisor, design integrated brand campaigns that communicate both functional product value (affordability, durability, innovation) and value based on human impact(powering access to lives, empowerment, sustainability, opportunity).
  
• Incorporate storytelling to create an engaging brand sentiment.
  
• Be a brand steward and execute a standard brand visual identity across all channels — retail, digital and community-level activation.
  

Go-to-Market (GTM) & Channel Enablement

• Develop GTM strategies for new product launches and market entries.
  
• Partner with sales to build strong agent and customer marketing programs.
  
• Strengthen last-mile sales enablement with localized materials, brand visibility and consumer education initiatives.
  

Digital & Performance Marketing

• Oversee the digital transformation of the marketing function, enhancing performance marketing, CRM, and data-enabled capabilities.
  
• Work with the digital content team to drive direct-to-customer engagement through digital channels where applicable.
  
• Use data insights to measure customer engagement, prospect generation, and conversion effectiveness.
  

Team Management & Development

• Guide and shape high-performance team efforts to deliver marketing campaigns.
  
• Guide, mentor, and develop regional and functional marketing teams & empower them to aspire to take on future senior roles.
  
• Foster a high-performance, purpose-aligned culture rooted in teamwork and innovation.
  
• Manage agency partnerships, ensuring excellence in creative output and campaign efficiency.