Integrated Connections & Martech Executive

Role Purpose:

The Integrated Connections & MarTech Executive is an entry-level specialist responsible for supporting the execution of Safaricom’s integrated brand connections, omnichannel media and marketing technology activities across Consumer Business campaigns, segments, channels and customer journeys.

The role works under the guidance of the Integrated Connections & MarTech Lead / Manager and collaborates with Brand, CVM, Segments, Technology, Data & Analytics, Customer Experience, Finance and agency partners to coordinate campaign inputs, track delivery actions, support media execution, maintain campaign governance routines and compile performance updates.

The role supports channel planning, campaign set-up, audience coordination, MarTech adoption activities, reporting and documentation, ensuring that integrated connections plans are executed accurately, on time and in line with brand, customer, data privacy and governance standards.

Key Responsibilities:

• Support execution of integrated brand connections and omnichannel media activities
• Collaborate with Brand, CVM, Segments, Technology, Data & Analytics, Customer Experience, Finance and agency partners
• Coordinate campaign inputs and track delivery actions
• Support media execution and maintain campaign governance routines
• Compile performance updates and reports
• Support channel planning and campaign set-up
• Coordinate audience management
• Support MarTech adoption activities
• Ensure accurate, timely execution in line with brand, customer, data privacy and governance standards

Required Qualifications:

• 3–5 years of relevant experience in integrated media, digital marketing, or MarTech
• Strong execution discipline
• Analytical ability and attention to detail
• Practical exposure to integrated media, digital marketing, and MarTech tools
• Experience with campaign performance management
• Stakeholder coordination capability