Manager, Brand & Events

Education/Professional Qualifications, Skills & Experience:

• Bachelor’s degree in marketing or a business-related field from a recognized University.
  
• Professional qualifications in CIM
  
• Master’s degree in a Business-related field from a recognized University is an added advantage.
  
• A minimum of 5 years’ experience in Marketing / Brand.
  
• Strategy formulation and execution.
  
• High Relationship management skills.
  
• Passionate, dynamic and ability to adapt quickly.
  
• Strong commercial acumen and analytical skills.
  
• Team player and ability to deliver with cross functional teams.
  
• Planning, budgeting, forecasting and good follow-through to ensure delivery of the Brand plans for the year.
  
• Negotiation and stakeholder engagement.
  
• Excellent interpersonal, communication and negotiation skills.
  
• Ability to make operational and routine decisions in a timely and effective manner and to be accountable
  
• for decision making within departmental and role allocation.
  
• Able to withstand strategic and operational challenges and maintain momentum.
  
• Manages emotions in a mature and composed manner as expected.
  

• Brand Champion. They are responsible for the development of Brand plans that are in line with the
  
• Corporate Brand image, promise, values, ethos and guidelines.
  
• Aligns Brand engagement and collateral to ensure delivery of the Brand guidelines.
  
• Is a Brand steward and assesses the Brand perception with key Bank stakeholders.
  
• Aligns Brand messages to position the Banks as an award winning and thought leader in the industry.
  
• Manages the Brand image to the internal stakeholders to effect a positive Brand culture and maintain the corporate image.
  
• Appoints and trains Brand Champions to align Brand communications to each of the Bank’s outlets.
  
• Develops Brand initiatives and strategies in the organization that are in alignment with the Business ideals and Brand goals.
  
• Manages the Brand look and feel across the Banks customer touchpoints, including Branches, Agents,ATMs, digital forums, etc.
  
• Evaluates stakeholder engagement and assesses strategic Brand engagement tools to increase Brand advocacy.
  
• Strategic internal customer engagement to enhance Brand culture.
  
• Develop and manage Brand collateral in line with the Banks guidelines and target audience.
  
• Align Bank visibility tools to Brand guidelines as well as County government standards.
  
• Identify and build partnerships with Vendors to ensure delivery of collateral in line with Group Procurement guidelines.
  
• Develop Brand strategies and plans to boost Brand perception.
  
• Development of the Brand budget for the financial year.