MARKETING & COMMUNICATION OFFICER

On behalf of our client, we are seeking a Marketing & Communications Officer to help drive the company’s brand forward. This is a high-impact role requiring both strategic thinking and hands-on execution to enhance the company’s market presence and customer engagement across multiple regions.

The Marketing & Communications Officer will play a key role in developing and executing marketing strategies that build brand awareness, drive engagement, and generate business growth. This position requires a proactive, results-driven professional who is comfortable managing end-to-end marketing initiatives, from content creation and digital marketing to event management and partner collaboration.

Qualifications & Experience

1. Bachelor’s degree in Marketing, Communications, Business, or a related field.

2. 3–5 years of marketing experience, preferably in a B2B or technology-driven industry.

3. Proven expertise in digital marketing, content creation, and event management.

4. Strong project management and stakeholder engagement skills.

5. Experience working across multi-country markets in Africa is an advantage.

Marketing Strategy, Brand Development and Management

1. Support the development and execution of marketing strategies aligned with business
objectives.

2. Ensure brand consistency across all marketing and communication touchpoints.

3. Maintain the brand look and feel for quality and consistency for all physical assets.

4. Work closely with country teams to adapt and localize marketing initiatives for diverse markets across Africa.

5. Content Development & Digital Marketing

6. Get involved in management of content creation for physical and digital brand assets.

7. Execute video marketing initiatives, including client testimonials, case studies, and product education content.

8. Event Management & Partner Engagement, Plan, coordinate, and execute corporate and partner events and exhibitions, ensuring
impactful brand representation.

9. Oversee and execute all event logistics, including invitations, setup and branding, and post-event communications.

10. Communications & Public Relations: Act as a key liaison between internal teams, external stakeholders, and media partners.

11. Manage development of internal marketing communications, including newsletters and key business updates.

12. Support PR initiatives and corporate storytelling to enhance the company’s industry presence.

13. Market Research & Performance Analytics

14. Conduct market research and competitive analysis to identify growth opportunities.

15. Track and report on key marketing performance metrics to optimize campaigns and enhance ROI.

16. Provide strategic recommendations based on data-driven insights