Marketing Coordinator

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field.
  
• 2 - 4 years of experience in marketing, trade marketing, or a related role.
  
• Strong understanding of FMCG market dynamics, including MT (Modern Trade), GT (General Trade), and HORECA channels.
  
• Proficiency in budget management and marketing procurement processes.
  
• Excellent project management, communication, and organizational skills.
  
• Ability to travel for field visits and work flexible hours.
  
• Strong computer literacy, particularly in MS Office and Google Workspace tools.
  

Responsibilities

ATL & Brand Visibility:

• Manage ATL assets, supplier contracts, and budgets, ensuring high ROI and accurate financial reconciliation.
  
• Oversee outdoor advertising (pylons, signage) and vehicle branding, maintaining consistency through regular audits and route optimization.
  

BTL & Trade Marketing:

• Drive POS conversion by managing Additional Display Units (ADUs) and outlet branding across MT, GT, and HORECA channels.
  
• Execute product launches, sampling activations, and field marketing initiatives, acting as the primary lead for external brand collaborations.
  

Events, CSR, & Admin:

• Coordinate corporate events, factory "Guest Moments," and CSR initiatives to enhance brand reputation.
  
• Manage End of Year (EOY) activities and corporate gift procurement.
  
• Oversee marketing resource inventory, office aesthetics, and field team training to ensure brand alignment and operational efficiency.