MARKETING EXECUTIVE – CORPORATE & MICE

Job Overview

We are seeking a highly motivated and results-driven Marketing Executive – Corporate & MICE to drive business growth and brand visibility.

You will be responsible for developing and executing strategic marketing initiatives to enhance sales in the Corporate, Group, Government, Incentives, Conventions, and Meetings segments.

This role requires a proactive individual with excellent networking skills, strong business acumen, and a deep understanding of the hospitality industry.

Key Responsibilities
1. Sales & Business Development

• Actively promote and sell Corporate, Group, Government, and MICE services to achieve revenue targets.
  
• Develop and maintain strong relationships with corporate clients, event organizers, government institutions, and key decision-makers.
  
• Identify market trends and emerging business opportunities, implementing strategic sales initiatives to capitalize on them.
  
• Attend trade shows, exhibitions, and industry networking events to enhance brand visibility and generate leads.
  
• Prepare and deliver compelling sales pitches, proposals, and presentations to prospective clients.
  

2. Revenue & Strategic Management

• Work closely with the Revenue Management team to develop competitive pricing strategies and maximize revenue generation.
  
• Monitor competitor activities, pricing trends, and industry benchmarks to ensure the company remains competitive.
  
• Develop and execute comprehensive sales strategies aligned with business objectives.
  

3. Client Relationship & Service Excellence

• Act as the primary liaison for corporate and MICE clients, ensuring seamless event execution and client satisfaction.
  
• Maintain regular communication with key clients and provide solutions tailored to their event needs.
  
• Conduct client site visits and hotel familiarization tours to showcase the venue’s capabilities.
  
• Coordinate with the Front Office and Food & Beverage teams to ensure flawless execution of group bookings and events.
  

4. Marketing & Brand Positioning

• Collaborate with the marketing team to develop targeted campaigns and promotional materials for corporate and MICE segments.
  
• Leverage digital marketing, social media, and direct outreach to attract potential clients.
  
• Develop content and marketing materials for brochures, online platforms, and presentations.
  

5. Reporting & Data Management

• Maintain an accurate client database and key account records for effective targeting and follow-ups.
  
• Prepare and present weekly, monthly, quarterly, and annual sales performance reports.
  
• Ensure compliance with data integrity and accuracy in client records and CRM tools.
  

6. General & Administrative Duties

• Stay updated on industry regulations, best practices, and emerging trends to maintain a competitive edge.
  
• Perform any other duties as assigned to support business growth and operational excellence.
  

Qualifications & Experience

• Professional qualifications in Marketing, Business Administration, Hospitality Management, or a related field.
  
• Minimum of 2 years’ relevant experience in a Marketing Executive – Corporate & MICE role or a closely related corporate/MICE sales and marketing function within the hospitality industry.
  
• Wide knowledge in sales & marketing in the hospitality industry.
  
• Proven experience in Corporate Sales, Group Sales, Government Sales, Incentives, Conventions, and Meeting Sales.
  
• Strong understanding of the Kenyan hospitality and MICE market, with existing industry networks.
  
• Experience in resort and remote destination sales is highly desirable.
  
• Proficiency in Opera Hotel System is an added advantage.
  
• Experience participating in trade shows, exhibitions, and B2B networking events.
  

Skills & Competencies

• Excellent communication and negotiation skills with the ability to close deals effectively.
  
• Highly energetic, innovative, and goal-oriented professional.
  
• Strong relationship-building and networking abilities.
  
• Exceptional organizational and planning skills to manage multiple clients and projects.
  
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint) and familiarity with CRM tools.
  
• Ability to work independently and collaboratively in a fast-paced environment.
  

What We Offer

• Exciting opportunity to work in a leading hospitality & MICE organization.
  
• Competitive salary and performance-based incentives.
  
• Exposure to high-profile corporate and government clients.
  
• Career growth and professional development opportunities.
  
• Collaborative and dynamic work environment.