Marketing & Growth Lead

Location: Kenya (Remote)

Engagement Type: Independent Contractor (Hands-on executor only)

The Marketing & Growth Lead will own the entire marketing function for a fast-growing UK-based indoor golf simulator business. This is a highly execution-focused role responsible for driving bookings, increasing facility utilization (especially off-peak and weekdays), and improving customer retention.

Paid Acquisition & Demand Generation

• Set up, manage, and optimize Meta, Google, and TikTok ad campaigns
  

• Create and test weekly ad creatives, audiences, and offers
  

• Build and optimize simple landing pages and booking funnels
  

• Track full funnel performance from click to booking to revenue
  

• Optimize for CAC, ROAS, and utilization (peak vs off-peak demand)
  

AI-Led Content & Creative Production

• Use AI tools daily to generate ad creatives, copy, and campaign variations
  

• Produce social media content, email campaigns, and landing page copy
  

• Maintain consistent brand tone and commercial messaging
  

• Rapidly iterate creatives based on performance data
  

CRM, Email & WhatsApp Retention

• Build and manage email, SMS, and WhatsApp marketing flows
  

• 
  

  Execute lifecycle campaigns including:
  

  
  

  • First-time visitor follow-ups
    

  • Repeat visit nudges
    

  • Win-back campaigns
    

  • Membership and corporate promotions
    

• Focus on increasing repeat bookings and customer lifetime value
  

Social Media & Partnerships

• Manage all social media channels directly
  

• Drive and repurpose user-generated content
  

• Identify and activate partnerships with:
  

  • Local influencers
    

  • Corporate clients
    

  • Golf clubs, leagues, and communities
    

• Ensure all activity drives bookings and enquiries
  

Analytics, Testing & Reporting

• Monitor daily and weekly performance metrics
  

• Run structured experiments across creatives, offers, and audiences
  

• Report insights clearly: what worked, what didn’t, and next actions
  

• Focus on core business KPIs: bookings, revenue, utilization, retention, CAC, ROAS
  

Qualifications

• 3-7+ years of hands-on digital or growth marketing experience
  

• Proven experience running paid advertising campaigns end-to-end
  

• Demonstrated ownership of measurable business outcomes (not just execution tasks)
  

• Strong practical experience using AI tools for marketing production
  

• Experience in B2C industries such as sports, fitness, hospitality, leisure, or entertainment
  

• Strong analytical mindset with ability to interpret performance data and optimize campaigns
  

• Excellent execution discipline and ability to work independently
  

Additional (Preferred) Skills

• Experience with high-frequency performance marketing environments
  

• Familiarity with CRM tools (email, SMS, WhatsApp automation platforms)
  

• Experience in subscription, membership, or booking-based businesses
  

• Understanding of conversion rate optimization (CRO)
  

• Experience working across UK or international markets
  

• Ability to quickly test and scale marketing experiments