Marketing Lead

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
  
• Minimum 2 years of marketing experience.
  
• Experience in FMCG, retail, food distribution, agribusiness, logistics, or technology is preferred.
  
• Strong experience in digital marketing, campaign management, and brand development.
  
• Experience using CRM and marketing automation tools is an advantage.
  

Key Responsibilities

Brand & Marketing Strategy

• Develop and execute annual marketing strategies aligned with commercial goals.
  
• Position Keep IT Cool and Markiti as market leaders in sustainable cold chain and fresh food distribution.
  
• Ensure consistent brand identity across all channels.
  

Demand Generation

• Generate qualified sales leads for the Commercial team.
  
• Develop campaigns targeting restaurants, hotels, retailers, institutions, SMEs, and households.
  
• Support market expansion into new counties and hubs.
  

Digital Marketing

• Manage the company's website and Markiti digital platforms.
  
• Plan and execute digital campaigns across social media, Google, email, and SMS.
  
• Improve website traffic, engagement, and lead conversion.
  

Trade Marketing & Activations

• Plan and coordinate roadshows, exhibitions, product sampling, and trade activations.
  
• Support commercial launches of new hubs and territories.
  
• Develop promotional campaigns that increase customer acquisition and repeat purchases.
  

Content & Communications

• Develop marketing collateral, presentations, brochures, newsletters, and case studies.
  
• Manage public relations, media engagement, and storytelling.
  
• Coordinate photography, videography, and campaign content.
  

Market Intelligence

• Conduct market research and competitor analysis.
  
• Monitor customer trends and campaign performance.
  
• Recommend improvements based on customer insights and data.
  

Marketing Performance

• Measure campaign effectiveness using analytics and dashboards.
  
• Optimize customer acquisition costs and return on marketing investment.
  
• Produce monthly marketing performance reports.