Marketing Lead

• Bachelor’s degree in Marketing, Communications or Business
  
• Over 4 years of marketing management experience, including brand and digital campaign leadership
  
• Strong strategic marketing and market development skills, with the ability to develop and execute initiatives that strengthen service uptake and market positioning.
  
• Experience in managing multi-site marketing teams is an advantage
  
• Demonstrated brand management and campaign planning skills, with the ability to translate marketing strategies into effective, targeted campaigns.
  
• Ability to coordinate and lead teams, work collaboratively across functions, and effectively deliver marketing initiatives.
  
• Strong communication, presentation, networking and negotiation skills, supported by creativity, innovation and a customer-focused approach.
  

Key Responsibilities

• Develop and manage the Group campaign calendar, brand guidelines and creative standards across all facilities
  
• Apply Group brand guidelines and creative standards consistently across all facility marketing materials and activities
  
• Provide technical direction and performance oversight to the facility Marketing Officers.
  
• Direct the Digital Media Marketing Officer and team on content, creative and digital channel strategy
  
• Oversee the Insurance Relations Officer’s engagement plan with SHA and private insurers to support enrolment and payer visibility
  
• Lead the onboarding of new insurance/scheme clients at the facility level
  
• Direct the Physician/Doctor’s Relations Officer’s referral and physician engagement program
  
• Identify and follow up on local business leads, including corporate clients and small groups
  
• Relay market intelligence to the OHGL Senior Manager, Marketing & Communications
  
• Attend and contribute to weekly and monthly Group-wide marketing performance review meetings.
  
• Prepare and submit regular facility marketing activity and performance reports, including campaign reach, leads, and conversion outcomes
  
• Track facility-level contribution to insurance/payer partnership growth and physician referral volume
  
• Track campaign performance and report ROI, reach and conversion metrics monthly