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A Leading Healthcare Provider
Health care + 1 more
Patient Relationship Officer and Care Manager
Closed for applications
Description
Requirements
- Bachelor’s degree in nursing (BSN) or equivalent. A master’s degree in healthcare management or a related field is preferred.
- Registered Nurse (RN) with a valid practicing license.
- At least 5 years of experience in nursing and healthcare management, with a focus on patient care and customer service.
- Customer Care training.
- Strong leadership and team management skills.
- Excellent communication and people skills.
- Ability to manage stressful situations and resolve conflicts effectively.
- Proficiency in healthcare management software and systems.
- Knowledge of regulatory requirements and standards in healthcare.
- Formulate and execute marketing strategies and brand plans in line with the hospital’s strategic goals.
- Identify, qualify, and pursue new business opportunities, promoting the hospital as the healthcare provider of choice.
- Regularly update marketing materials and service brochures and ensure consistent internal and external distribution.
- Manage and maintain an up-to-date database of all hospital clients, referral doctors, and corporate partners.
- Promote and uphold customer excellence by championing patient satisfaction and service quality initiatives.
- Drive implementation of new projects aimed at enhancing hospital visibility and increasing revenue.
- Analyze industry trends, patient data, and competitor activity to screen and evaluate potential growth opportunities.
- Collaborate with cross-functional teams including clinical, operational, and support departments to ensure alignment with marketing objectives.
- Research and identify new market segments and outreach strategies to improve hospital brand awareness.
- Support CSR initiatives such as medical camps by helping with client registration, branding, and post-event follow-up communication.
- Coordinate branding activities including signage, promotional materials, and hospital staff brand alignment.
- Oversee and maintain the hospital’s online presence, ensuring the website and social media platforms are regularly updated with relevant content.
- Ensure effective internal communications across departments to keep teams informed of marketing campaigns, events, and goals.
- Facilitate targeted campaigns for specific service lines (e.g., maternity, wellness checks, diagnostics) based on seasonal trends or demand.
- Track and manage feedback from patients and clients to inform quality improvement and marketing strategies.
- Liaise with media outlets, advertising agencies, and digital partners to maximize media exposure.
- Ensure compliance with healthcare marketing regulations and ethical standards.
- Build and sustain relationships with internal stakeholders (clinical teams, admin, etc.) and external ones (corporates, insurers, doctors, vendors).
- Prepare regular marketing reports, performance reviews, and campaign impact assessments.
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