PR & Digital Marketing Officer

Required Qualifications

Education

• Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or related field.
  

Experience

• Minimum 2-3 years of experience in PR, media relations, or digital marketing (healthcare experience is an advantage).
  
• Proven track record of successful media placements and social media campaigns.
  
• Experience managing multiple social media platforms and creating diverse content types.
  

Skills & Competencies

• Excellent written and verbal communication skills in English (Swahili proficiency is an advantage).
  
• Strong media relations skills with existing media contacts preferred
  
• Digital marketing expertise including social media management, content creation, and analytics
  
• Graphic design skills using tools such as Canva, Adobe Creative Suite, or similar platforms
  
• Photography and basic video editing skills for content creation.
  
• Strong organizational and project management abilities.
  
• Ability to work under pressure and meet tight deadlines.
  

Public Relations & Media Management

• Develop and maintain strong relationships with journalists, media outlets, and key stakeholders in the healthcare and local community sectors.
  
• Write, edit, and distribute press releases, media advisories, and public statements about hospital services, achievements, events, and initiatives.
  
• Serve as the primary media contact and spokesperson for the hospital when required.
  
• Coordinate media interviews, press conferences, and media visits to the hospital.
  
• Monitor media coverage and prepare regular media monitoring reports for management.
  
• Manage crisis communications and develop rapid response strategies for sensitive situations.
  
• Respond to media inquiries in a timely and professional manner.
  

Digital & Social Media Marketing

• Develop and implement comprehensive social media strategies across platforms including Facebook, Instagram, Twitter/X, LinkedIn, and YouTube.
  
• Create engaging content (graphics, videos, posts, stories) that educates, informs, and promotes hospital services and eye health awareness.
  
• Manage the hospital's social media calendar and ensure consistent, timely posting.
  
• Monitor and respond to comments, messages, and reviews on all digital platforms.
  
• Analyze social media metrics and provide regular performance reports with recommendations for improvement.
  
• Manage paid social media advertising campaigns to promote specific services or events.
  
• Maintain and update the hospital's website content.
  
• Develop marketing campaigns for patient engagement and health education.
  

Content Creation & Brand Management

• Produce high-quality written and visual content including blog posts, patient success stories, health tips, and educational materials.
  
• Ensure all communications maintain brand consistency and align with the hospital's values and messaging.
  
• Photograph and document hospital events, activities, and patient success stories (with appropriate consent).
  
• Create and manage a content library of approved images, videos, and templates.
  
• Develop newsletters and other communication materials for internal and external audiences.
  

Strategy & Reporting

• Support the Marketing Supervisor in developing annual PR and digital marketing strategies.
  
• Monitor industry trends, competitor activities, and emerging digital marketing opportunities.
  
• Prepare monthly reports on PR activities, media coverage, and digital marketing performance.
  
• Track and report on key performance indicators (KPIs) including reach, engagement, website traffic, and lead generation.
  
• Manage the PR and digital marketing budget efficiently.