Regional Sales Lead

Requirements

• Bachelor's Diploma/Degree.
  
• Minimum 5 years sales experience.
  
• Minimum 3 years managing field teams.
  

Key Responsibilities

Sales Leadership

• Lead, coach, mentor, and develop Field Sales Associates across assigned hubs.
  
• Build a high-performing sales culture focused on accountability, customer satisfaction, collaboration, and results.
  
• Conduct regular field visits, coaching sessions, performance reviews, and sales meetings.
  
• Recruit, onboard, train, and continuously develop Field Sales Associates.
  
• Foster a performance-driven environment that encourages learning, ownership, and continuous improvement.
  

Revenue Growth

• Deliver monthly, quarterly, and annual sales, revenue, and gross margin targets.
  
• Drive sales growth across fresh fish, chicken, cold chain services, cooling solutions, value-added products, and the Markiti marketplace.
  
• Monitor sales performance and implement corrective actions to achieve commercial targets.
  
• Improve sales productivity, profitability, and territory performance across all assigned hubs.
  
• Support the achievement of company growth objectives through disciplined sales execution.
  

Customer Acquisition

• Develop territory plans that maximize customer acquisition and market coverage.
  
• Identify, prospect, and convert new customers across restaurants, hotels, cafés, retailers, supermarkets, butcheries, institutions, wholesalers, SMEs, corporate clients, and residential communities.
  
• Build and maintain a healthy sales pipeline that supports sustainable business growth.
  
• Increase market penetration by expanding Keep IT Cool's customer base and strengthening relationships with existing customers.
  

New Hub Expansion

• Lead the commercial planning and successful launch of new hubs and territories.
  
• Develop go-to-market strategies in collaboration with the Commercial Manager and Marketing Lead.
  
• Conduct market assessments to identify customer opportunities, competitors, and priority sales channels.
  
• Recruit, onboard, and coach Field Sales Associates supporting new hubs.
  
• Build customer pipelines before and after hub launches to accelerate customer acquisition and revenue generation.
  
• Coordinate commercial activations, roadshows, product demonstrations, and community engagement activities during new hub launches.
  
• Monitor commercial performance of new hubs and implement improvement plans to achieve growth and profitability targets.
  

Customer Relationship Management

• Build and maintain strong relationships with strategic customers, distributors, and channel partners.
  
• Drive customer retention, repeat purchases, and long-term account growth.
  
• Identify opportunities for upselling and cross-selling across Keep IT Cool's products and services.
  
• Work closely with the Customer Success team to resolve customer issues and deliver an exceptional customer experience.
  
• Ensure customer feedback is captured and translated into service improvements.
  

Sales Operations

• Monitor and manage regional sales pipelines, forecasts, and territory performance.
  
• Ensure accurate and timely CRM updates by all Field Sales Associates.
  
• Analyse sales performance, customer trends, and conversion rates to support data-driven decision-making.
  
• Prepare weekly, monthly, and quarterly sales reports for the Commercial Manager.
  
• Ensure compliance with company sales processes, reporting standards, and commercial policies.
  

Trade Marketing & Activations

• Coordinate trade marketing activities, product demonstrations, exhibitions, roadshows, and community activations.
  
• Support promotional campaigns and product launches in collaboration with the Marketing team.
  
• Increase brand visibility and customer engagement across assigned territories.
  
• Measure the effectiveness of commercial activations and recommend improvements to maximize impact.
  

Cross-Functional Collaboration

• Work closely with the Marketing team to generate qualified leads and execute integrated commercial campaigns.
  
• Partner with Operations, Dispatch, and Supply Chain teams to ensure timely order fulfilment and excellent service delivery.
  
• Collaborate with Customer Success to improve customer satisfaction, retention, and repeat business.
  
• Coordinate with Finance on collections, customer account reconciliations, and commercial reporting.
  
• Work with Production and Procurement teams to align product availability with customer demand and sales forecasts.
  

Market Intelligence

• Monitor competitor activities, pricing, promotions, and emerging market trends.
  
• Gather customer feedback and recommend improvements to products, pricing, and service delivery.
  
• Identify new commercial opportunities, partnerships, and distribution channels.
  
• Provide regular market intelligence and commercial insights to support strategic decision-making and business growth.