Regional Sales Manager

Key Responsibilities:

1. Sales & Commercial Performance
   

• Own sales performance across the assigned region and deliver agreed sales and revenue targets.
  
• Develop clear sales plans to close performance gaps and grow the business.
  
• Identify opportunities for growth across branches, customers, channels, and markets.
  
• Monitor sales performance regularly and take timely action where performance is below target.
  

• Use market and customer insights to improve sales performance and grow the customer base.
  

  2. People Leadership & Team Performance
  

• Lead, coach, and develop Regional Supervisors and sales teams to deliver strong performance.
  
• Set clear expectations and hold team members accountable for results and execution.
  
• Build a high-performance culture based on ownership, discipline, and continuous improvement.
  
• Address performance, attendance, and conduct issues promptly and in line with company policies.
  

• Ensure teams have clear priorities, action plans, and regular follow-up.
  

  3. Branch & Operational Execution
  

• Ensure branches are adequately stocked and able to serve customers consistently.
  
• Work closely with Supply Chain and Operations to ensure effective stock allocation and replenishment.
  
• Monitor stock-outs, spoilage, variances, and other operational risks and take timely corrective action.
  
• Identify and escalate supply or operational issues early to minimize their impact on sales and customers.
  

• Ensure branches consistently meet required operating and service standards.
  

  4. Performance Management & Data
  

• Monitor key sales and operational KPIs and use data to identify performance gaps and opportunities.
  
• Understand the root causes of performance issues and translate insights into clear actions.
  
• Maintain clear action plans and follow through on agreed interventions.
  
• Provide accurate and timely performance updates to senior management.
  

• Use data and market information to support forecasting and decision making.
  

  5. Customer & Market Development
  

• Build and maintain strong relationships with key customers and market partners.
  
• Understand customer needs, competitor activity, pricing, and market trends.
  
• Identify new markets and opportunities for business growth.
  

• Spend regular time in the market and branches to understand challenges and improve execution.
  

  6. Cross-functional Leadership
  

• Work closely with Commercial, Operations, Supply Chain, Finance, and other teams to deliver business priorities.
  
• Ensure commercial requirements are clearly communicated and followed through across functions.
  
• Proactively raise issues that may affect sales, customer service, or business performance.
  

Requirements:

• Bachelor’s degree in Business, Marketing, Agribusiness, or related field.
  
• 7+ years sales experience, preferably in FMCG, agribusiness, food, distribution or a related industry.
  
• Proven experience managing and leading sales teams.
  
• Demonstrated success in delivering sales and revenue targets.
  
• Experience managing multiple branches, territories or sales channels.
  
• Strong experience in field sales and market development.
  
• Experience using sales and operational data manager performance.
  
• Experience working cross-functionally in fast-paced business environment.