Sales Manager - Market Place & Affordable Housing

• Own and deliver the monthly and annual unit sales target (offer letters signed and TPS/sale agreements executed) across both the affordable housing and marketplace portfolios.
  
• Lead, coach, and performance-manage the two Team Leaders and two Outreach Officers; conduct weekly pipeline reviews and monthly one-to-one performance conversations.
  
• Design and implement the national sales and activations calendar in collaboration with the Outreach Officer – Activations and the marketing department.
  
• Build and maintain the national institutional and agency partnership network through the Outreach Officer – Agents/Branches/Partnerships, targeting SACCOs, employers, estate agents, and county referral networks.
  
• Oversee CRM data quality across all Property Advisors; escalate compliance issues immediately.
  
• Submit the weekly national sales pipeline report to the Head – Digital Property Business every end of week.
  
• Manage the recruitment, onboarding, and performance exit of Property Advisors in coordination with HR.
  
• Drive cross-group synergies by embedding HFC Bank accounts, mortgage pre-qualification, and HFCB Insurance cross-sell into all sales interactions.
  
• Ensure all KYC and AML requirements are met across the team’s client records.
  
• Represent HFCB Properties Limited at national housing events, government engagements, and developer forums.
  
• Monitor the marketplace portfolio and ensure each Marketplace Team Leader maintains a portfolio under active sales management valued at a minimum of Kes 1 billion.
  
• Ensure compliance with EARB regulations, HFCB Group Plc's policies, and the code of conduct across all team activities.
  
• Prepare and present monthly sales performance reports to the Head – Digital Property Business.
  
• Embed a culture of accountability, data accuracy, and continuous improvement across the sales team.
  

Key Principal Outputs for this Role

• Monthly unit sales targets achieved across affordable housing and marketplace portfolios.
  
• Weekly national pipeline report submitted every Monday.
  
• National activations calendar published and executed monthly.
  
• Institutional and agency MOU targets met in line with national partnership goals.
  
• 100% CRM data quality maintained across the sales team.
  
• Documented coaching records and performance plans for all direct reports.
  
• High team productivity and morale reflected in NPS scores above 70%.
  
• Satisfactory audit rating maintained.
  

Key Academic Qualifications

• Bachelor’s Degree in Business, Sales, Real Estate, Marketing, or a related field.
  
• Membership or willingness to attain membership in the Estate Agents Registration Board (EARB).
  
• Proficient in CRM software and Microsoft Office Suite (Outlook, Word, PowerPoint, Excel).
  
• Mobile-first working style; comfortable with CRM apps, WhatsApp Business, and digital reporting tools.
  
• Valid driving licence.