Sales & Marketing Manager

Conduct structured market research across FinAgra's target regions and crops.

Track live agricultural produce prices per region (e.g. KilimoStat-style data feeds, including paid data sources where justified), pulled in via web / API.

Analyse prices and price fluctuations to understand market dynamics, seasonality and trends.

Analyse the volumes the market can absorb, and identify market gaps and niches FinAgra can position into.

Turn all of this into regular reports and dashboards that drive top-down decision-making.

Design and map the full sales and marketing process, from market signal to off-take.

Feed market intelligence directly into the Agronomy crop-selection criteria, so cropping decisions start from confirmed demand.

Build and maintain a live list of off-takers / buyers per crop and region.

Support price validation and commercial assumptions used in Finance's crop economics and P&L.

Work to convert market intelligence into concrete off-take arrangements.

Strengthen and structure existing buyer relationships.

Operate initially as a hands-on individual contributor while the function is established.

Over time, help shape, recruit and build a small commercial / market-intelligence team, and grow into managing it.

Work effectively across functions and with the Global Team.

Tech-savvy and data-driven — strong with numbers, spreadsheets, dashboards and data feeds / APIs; decisions grounded in evidence.

Demonstrated market research and analytical ability, ideally in agriculture, commodities or FMCG.

Commercial / sales & marketing experience with a strong grasp of markets, pricing and demand.

Managerial capability — able to lead, and to help recruit and build a team — with the maturity to work collaboratively alongside existing colleagues.

Strong communication and cross-functional stakeholder management.

Self-starter able to design a process from scratch and bring structure to ambiguity.

Relevant degree (business, economics, agriculture, agribusiness, data/analytics or similar).