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Equity Bank Kenya
Banking + 2 more
Description
Qualifications
- A university degree in media studies or journalism or any related field.
- Must have at least 2 years’ experience in social media management either through an agency or within a competitive corporate setting.
- Must have a solid understanding of digital media landscape, practices, value proposition and effective ways of working with agencies and other channels.
- Must be excellent in both verbal and written English.
- Be a hands-on person and a trend spotter in the communications sector.
- Must have good stakeholder management skills – to mobilize consensus, consult effectively, influence decisions and trade-offs.
- Ability to make compelling business cases, negotiate and influence results.
- Be passionate and bring a unique set of skills to the company, expanding on its existing knowledge.
- Implement Digital and Social Media plans and budgets in line with agreed results for the function.
- Implement social media context strategy and plans through content development and execution through scheduling content for the various social media handles.
- Provide content where required to web content teams to ensure that content on websites is updated based on the developments within the business and internally set timelines for regular changes.
- Ensure that all handles are well designed and align to the brand standards.
- Execute all social media activities by ensuring the right content is scheduled and posted on the sites and responses monitored through active social media engagements.
- Track the issues emerging and ensure that the social media and digital activities and aligned and leverage, where possible, to the valuable happenings.
- Monitor the metrices for the different social media platforms and ensure that the target reach and level of engagement is achieved.
- Maintain a positive working relationships with stakeholder to foster the delivery of services.
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