Specialist, Marketing and Student Recruitment, ANS Administration

Key Responsibilities

Client Relationship

• Grow the client base and establish SONAM as a premier industry knowledge partner.
  
• Network with business leaders and collaborate internally to meet customer needs.
  
• Research industry trends and competitor strategies to advise executive management on growth opportunities.
  
• Partner with the Alumni Office to strengthen institutional trust and graduate connections.
  

Marketing and Student Recruitment

• Lead the development and execution of nationwide and international student recruitment plans.
  
• Engage in high-impact recruitment events, open days, campus tours, and workshops across Kenya.
  
• Analyse marketing data, evaluate promotional campaigns, and report enrolment statistics to stakeholders.
  
• Participate in the student admissions lifecycle to deliver a premium applicant experience.
  
• Advocate for recruitment strategies on institutional committees to align with university goals.
  

Support SONAM communication activities

• Partner with regional communication personnel to promote institutional impact to external stakeholders.
  
• Support media relations, event logistics, and promotional content creation as required.
  
• Support communication personnel to drive communication strategies for department-specific events and projects.
  

Coordination of Continuing Professional Development (CPD)activities

• Manage the planning, delivery, and quality assurance of CPD programs.
  
• Expand enterprise networks to scale CPD offerings into new sectors and regions.
  
• Supervise course logistics, update Standard Operating Procedures (SOPs), and manage administrative data.
  
• Implement specialized campaigns to build CPD awareness across diverse healthcare settings.
  

Relevant Experience and Qualifications

• Bachelor’s degree in marketing or a related field.
  
• 3 to 5 years of relevant work experience, with a proven track record in managing client relationships and engaging key stakeholders.
  
• A team player with the ability to work effectively with faculty, staff, and executives at SONAM.
  
• Proficiency in Microsoft Office Suite and the strategic use of social media and other digital platforms as marketing tools.
  
• Ability to work well under pressure and meet deadlines.
  
• Strong organizational, interpersonal, and communication skills, with keen attention to detail.
  
• High level of marketing creativity.
  
• Strong commercial awareness.