Trade Sales Executive

Qualifications and Requirements:

• Bachelor's Degree in Sales and Marketing or a related business field.
  
• Proven experience in modern trade sales within the FMCG sector, with a minimum of 3 years of experience.
  
• Prior experience in the beverages sector is considered an advantage.
  
• Strong knowledge of MS Office (Excel, Word, PowerPoint) and data analysis tools.
  
• Valid driver's license and willingness to travel extensively within the country.
  
• Excellent communication, negotiation, and interpersonal skills.
  
• Ability to work independently and lead a team effectively.
  
• Strong analytical skills and strategic thinking.
  

• Distributor Management:
  
• Collaborate with six distributors to ensure effective distribution in the territory. Manage and motivate a team of DSRs to achieve sales targets.
  
• Implement and oversee a wholesale loyalty program.
  
• Market Execution
  
• Conduct a complete sales cycle of the Upper Mountains territory bi-weekly.
  
• Improve the availability and visibility of Steam products in General Trade.
  
• Design and implement unique offers and promotions for the market.
  
• Collaboration and Reporting
  
• Work closely with the marketing department to align marketing activities with company standards. Coordinate new product launches and ensure effective execution of marketing initiatives.
  
• Submit regular reports on sales performance, market trends, and competitor activities.
  
• Debt Collection and Coaching
  
• Ensure timely debt collection from customers.
  
• Provide practical coaching and route riding with DSRs to enhance sales techniques.