Formulate brand’s long-term strategy to effectively reach customers
Responsible for 360degree marketing communications plan & tactics covering ATL, BTL, Digital and Influencer marketing
Oversees the brand’s marketing life cycle
Manages day-to-day progress of product marketing planning and execution
Maintains brand integrity across product lines, advertising,digital ` and all other internal and external communication as it pertains to assigned brand
Collaborates with a wide variety of functional areas such as sales, editorial, marketing, design, and operations to execute specific marketing plans
Conducts market research and identifies and tracks market trends
Define and manage the brand’s advertising and promotion strategies
Closely monitor and analyze sales volumes, market share trends and general market drivers
Advise management of competitive pricing, promotions, sales trends and other competitive activity as well as a reasonable action plan
Ensure all sales team members are well trained and knowledgeable about brand
Provide monthly brand reports & updates to management.

Job Description

Formulate brand’s long-term strategy to effectively reach customers
Responsible for 360degree marketing communications plan & tactics covering ATL, BTL, Digital and Influencer marketing
Oversees the brand’s marketing life cycle
Manages day-to-day progress of product marketing planning and execution
Maintains brand integrity across product lines, advertising,digital ` and all other internal and external communication as it pertains to assigned brand
Collaborates with a wide variety of functional areas such as sales, editorial, marketing, design, and operations to execute specific marketing plans
Conducts market research and identifies and tracks market trends
Define and manage the brand’s advertising and promotion strategies
Closely monitor and analyze sales volumes, market share trends and general market drivers
Advise management of competitive pricing, promotions, sales trends and other competitive activity as well as a reasonable action plan
Ensure all sales team members are well trained and knowledgeable about brand
Provide monthly brand reports & updates to management.

Mid-level Business, strategic management jobs in Lagos, Nigeria

Brand Managers