Closing: May 8, 2024
4 days remainingPublished: Apr 23, 2024 (11 days ago)
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Job Summary
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Job Description
- Formulate brand’s long-term strategy to effectively reach customers
- Responsible for 360degree marketing communications plan & tactics covering ATL, BTL, Digital and Influencer marketing
- Oversees the brand’s marketing life cycle
- Manages day-to-day progress of product marketing planning and execution
- Maintains brand integrity across product lines, advertising,digital ` and all other internal and external communication as it pertains to assigned brand
- Collaborates with a wide variety of functional areas such as sales, editorial, marketing, design, and operations to execute specific marketing plans
- Conducts market research and identifies and tracks market trends
- Define and manage the brand’s advertising and promotion strategies
- Closely monitor and analyze sales volumes, market share trends and general market drivers
- Advise management of competitive pricing, promotions, sales trends and other competitive activity as well as a reasonable action plan
- Ensure all sales team members are well trained and knowledgeable about brand
- Provide monthly brand reports & updates to management.
Responsibilities
Job Description
- Formulate brand’s long-term strategy to effectively reach customers
- Responsible for 360degree marketing communications plan & tactics covering ATL, BTL, Digital and Influencer marketing
- Oversees the brand’s marketing life cycle
- Manages day-to-day progress of product marketing planning and execution
- Maintains brand integrity across product lines, advertising,digital ` and all other internal and external communication as it pertains to assigned brand
- Collaborates with a wide variety of functional areas such as sales, editorial, marketing, design, and operations to execute specific marketing plans
- Conducts market research and identifies and tracks market trends
- Define and manage the brand’s advertising and promotion strategies
- Closely monitor and analyze sales volumes, market share trends and general market drivers
- Advise management of competitive pricing, promotions, sales trends and other competitive activity as well as a reasonable action plan
- Ensure all sales team members are well trained and knowledgeable about brand
- Provide monthly brand reports & updates to management.
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