What You'll Bring

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
  
• 6+ years of experience in marketing, brand management, growth, or business development roles.
  
• At least 2 years of people management experience leading teams or cross-functional projects.
  
• Strong experience building and executing marketing strategies that drive business growth.
  
• Experience managing campaigns across multiple customer channels.
  
• Strong understanding of customer acquisition, retention, and brand positioning.
  
• Experience using data and reporting to measure marketing performance and improve results.
  
• Strong written and verbal communication skills.
  
• Strong stakeholder management and leadership skills.
  

Marketing Strategy and Growth

• Build and manage marketing plans that support business growth goals.
  
• Identify new ways to attract customers and improve customer retention.
  
• Track market trends, customer behaviour, and competitor activities to improve strategy.
  
• Ensure marketing activities support revenue growth and business priorities.
  

Brand Management

• Maintain a clear and consistent brand message across all customer-facing channels.
  
• Improve how customers see and experience the company’s brand.
  
• Ensure all campaigns and communications reflect the company’s values and positioning.
  
• Protect and strengthen brand reputation in the market.
  

Campaign Planning and Execution

• Lead the planning and delivery of marketing campaigns across different channels.
  
• Ensure campaigns are well organized, delivered on time, and achieve clear business goals.
  
• Improve campaign performance using data, testing, and customer feedback.
  
• Support customer engagement across the full customer journey.
  

Partnerships and Business Development Support

• Identify and manage strategic partnerships that support growth goals.
  
• Work with external partners to improve visibility, customer reach, and business opportunities.
  
• Support business development efforts through marketing initiatives and relationship management.
  

Team Leadership and Cross-Functional Collaboration

• Lead and support marketing team members to deliver strong results.
  
• Set clear goals, provide feedback, and improve team performance.
  
• Work closely with sales, product, operations, and leadership teams to align priorities.
  
• Improve processes that help the team work faster and better.
  

Reporting and Performance Management

• Track marketing performance using clear reports and measurable goals.
  
• Use data to make better decisions and improve future campaigns.
  
• Manage budgets responsibly and ensure strong return on investment.
  
• Present updates and recommendations to senior leadership.