What You'll Need

• 5-7 years of progressive marketing experience in through-the-line marketing with particular strength in BTL and trade marketing execution, ideally from FMCG, telecommunications (MNOs), consumer electronics, or BTL agencies handling major brand accounts.
  

• Demonstrable experience managing integrated marketing campaigns from strategy through execution, with proven ability to translate brand objectives into promotional mechanics that drive measurable sales results.
  

• 2-3 years of team management experience leading marketing teams, managing agency relationships, and influencing senior stakeholders - with the data-driven approach and commercial acumen to demonstrate clear ROI on marketing investments.
  

• Strategic brand building: Translate M-KOPA's evolution into campaigns that build trust and drive consideration. Localize brand campaigns while being the voice explaining why brand equity converts to sales. Use customer insights and market data to guide positioning.
  

• Trade marketing and BTL: Design promotional mechanics, dealer incentives, market activations, and field campaigns driving sales through retail and DSR networks. Manage BTL agencies. Conduct market visits. Build sales enablement tools. Deploy the full BTL toolkit with precision.
  

• Digital and performance: Manage social media, develop content calendars balancing storytelling with performance, analyze and optimize. Drive paid social with clear attribution, build referral programs.
  

• You'll manage a team, partner across functions, spend 30-40% of time in market.