Bachelor’s degree or its equivalent in marketing, Economics, Statistics, Social Sciences, or related field.
4–6 years of experience in market research and consumer insights, or related roles.
Competence with key tools and data analysis software's ( SPSS, Excel, Python, Stata).
Good analytical skills with experience in data synthesis and reporting.
Experience in conducting research projects, including designing qualitative and quantitative studies and analyzing data, and with a strong interest in keeping up with market trends and research best practices.
Possess strong project management skills, with the ability to work on multiple projects at the same time, and manage multiple stakeholders
Excellent communication and presentation skills
Knowledgeable of business visualization tools
Have good understanding of Anglophone market research trends and a good grasp of the African sales and commerce landscape.

Research planning, execution and coordination:

Plan, design, execute and manage quantitative and qualitative research projects from brief to presentation to understand customer needs, perceptions, and usage behaviors.
Design research instruments, sampling, and devise data collection methodologies.
Collaborate with agencies and internal teams to ensure high-quality data collection.

Voice of the Customer:

Gather and work with customer feedback to ensure customer voice.
Conduct in-depth research to uncover customer needs, motivations, pain points, and behaviors to ensure that all products, services, and communications are customer centered.

Market Intelligence:

Track competitive landscape by gathering, analyzing, and interpreting competitive intelligence to support strategic decision-making across our solar energy and PAYGO phones.
Analyze similar brands' products, pricing, distribution, and promotional strategies to identify opportunities and threats.

Data Synthesis

Correlate sales and survey data and prepare reports and presentations with clear and actionable insights.
Synthesize data from multiple sources and provide recommendations and implications for the business.
Synthesize data from multiple sources and provide actionable insights, recommendations and implications for the business.
Prepare and present reports, dashboards, and briefs tailored to diverse internal audiences.

Strategic Partnerships & Collaboration:

Provide insights to support cross-functional collaboration with creative, marketing, New Product Development, and Sales teams.
Fully involved in pilots, experiments, and pre/post-launch evaluations.

ROI Tracking:

Work with marketing and finance teams to track ROI of marketing and strategic initiatives, ensuring insights provides tangible outcomes.
Contribute periodically to marketing ROI and performance reports

Knowledge Management:

Create a centralized hub for storing and sharing research data and reports.
Develop processes and onboarding plans for stakeholders accessing research outputs.
Summarize and share key findings to relevant stakeholders during voice of customer sessions.

Market Research Uptake:

Ensure data and insights are integrated into workflows across teams
Drive internal adoption of research findings by ensuring insights are easily accessible and well-communicated.
Follow up with teams to ensure research learnings are integrated into ongoing projects.

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