Lead - Data Product

Educational Qualifications

• Bachelor’s degree in relevant field.
  
• MBA (completed or in view)
  

Relevant Experience & Functional / Technical Skills Critical to the Role

• Minimum of 8 years experience in a marketing position, with a focus on product development.
  
• Strong analytical and strategic skills
  
• Strong knowledge of structured Query Language(SQL) and PowerBI.
  
• Excellent planning and organisational skills
  
• Excellent interpersonal skills
  
• Sets high personal standards and is goal oriented
  
• Excellent communications skills, both orally and in writing
  
• Excellent presentation skills
  

Data Revenue, Usage and Retention

• Utilize data insights and market research to understand consumer behavior and preferences, and inform future programs and promotions
  
• Monitor usage patterns to develop and implement effective growth strategies
  
• Track the customer lifecycle and capabilities to drive ARPU growth
  

Customer Analysis

• Conduct analysis of customer behavior
  
• Analyze usage patterns, including both individual and aggregate consumption
  
• Monitor and track the relationship between paid data and bonus data usage
  
• Map customers to defined data segment profiles and categories
  

Reporting

• Provide daily, weekly and monthly Campaign Performance reports and management report
  
• Adhoc analysis on data products
  
• Monitor KPIs of the Data Segment and analyze data to generate new ideas on product modification
  

Product Development and Support

• Drive the launch of data products across all customer segments to increase penetration and boost revenue growth
  
• Develop and implement new trade-focused products and initiatives, leveraging benchmarking and best practice sharing across zones
  
• Manage the end-to-end technical development of products
  
• Serve as the functional subject matter expert throughout the product lifecycle, from ideation to launch and ongoing performance tracking
  
• Create documentation and deliver training to support teams
  

Special Product/Promo Management

• Successfully execute promotional campaigns to achieve desired outcomes
  
• Manage the end-to-end delivery of special products in collaboration with multiple stakeholders
  

Business Analysis

• Analyze the relationship between data usage, customer retention, and marketing campaigns
  
• Identify key drivers influencing usage patterns and inactivity trends among data customers
  
• Conduct environmental scanning to assess and report how external factors impact data usage trends