FINCA Uganda
Digital Marketing Officer
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• Uganda
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Industry
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Seniority (Banking, microfinance, insurance)
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FINCA Uganda
Banking + 2 more
Description
A Bachelor’s Degree in Marketing, Communication, Business Administration and proven experience in digital marketing, Search Engine Optimization (SEO), Google ads, X ads and Meta ads.
2 year’s work experience in a similar role.
Responsibilities
- Designing and overseeing all aspects of digital marketing, including the marketing database, email campaigns and digital advertising initiatives.
- Managing and regularly updating FINCA Uganda’s website to ensure relevance, accuracy and optimal user experience.
- Leading online digital lead generation initiatives and track performance outcomes.
- Planning, managing and growing FINCA Uganda’s Social Media Platforms across all relevant channels.
- Developing, integrating and managing digital Chatbots to enhance online customer engagement and service delivery.
- Establishing and managing online strategic partnerships to support brand visibility and growth
- Developing and managing digital marketing campaigns aligned with organizational objectives.
- Optimizing content for the website and social media platforms such as Facebook, X (Twitter), Instagram, WhatsApp and other digital channels
- Monitoring website traffic flow, analyzing performance metrics and preparing regular internal performance reports.
- Attending networking events, activations and product launches to support brand visibility.
- Identifying emerging digital marketing trends and ensuring that FINCA Uganda remains ahead of the industry developments.
- Managing search engine optimization (SEO) of website pages to improve visibility and ranking.
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