Qualifications & Experience

Academic: Bachelor's degree in business administration, Marketing, Digital Marketing, Communications, or related field (accredited institution)

Professional: Digital Marketing / Professional Marketing certification (e.g., CIM or similar) is an added advantage

Experience: 3-5 years' experience in audience growth, digital marketing, brand/community engagement, or media marketing

• Execute audience growth plans for assigned segments aligned to the company's audience-first strategy and content hub priorities.
  
• Translate hub content packages into audience-ready briefs i.e. segment + women/youth lens + hook + format + distribution plan + KPI.
  
• Plan and execute cross-channel content distribution across priority touchpoints (digital and relevant legacy platforms) with a 360 appeal.
  
• Build and maintain audience communities including but not limited to WhatsApp lists/groups, newsletters, community partnerships and ensuring cadence, moderation support, and escalation discipline.
  
• Apply consumer insights and performance data to identify opportunities, gaps, and emerging audience trends.
  
• Run simple tests and experiments related to creative, CTA, timing, format, channels and document learnings to support scale or kill decisions.
  
• Support audience-first campaigns, partnerships, and on-ground activations aligned to hub priorities and revenue projects.
  
• Monitor performance metrics and report weekly and monthly results with ROI, clear insights and recommendations.