Business, strategic management jobs in Athi River, Kenya

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Seniority (Business, strategic management)

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Commercial Manager - Bakery & Delicatessen

Closed for applications
Job details

Contract Type

Description


  • Develop and execute category strategies to grow sales, market share, and customer loyalty across fresh food departments.
  • Define pricing, promotion, and assortment strategies based on customer insights, seasonality, and market trends.
  • Optimize category profitability through margin management, waste reduction, and cost control initiatives.
  • Lead demand forecasting and inventory strategy to balance availability, freshness, and stock efficiency.
  • Build and manage supplier partnerships to secure quality products, competitive pricing, and innovation pipelines.
  • Analyze market performance and KPIs to identify growth opportunities and drive data-led decisions.
  • Drive customer experience strategy through product presentation, freshness standards, and in-store execution.
  • Align cross-functional teams (operations, supply chain, marketing) to deliver consistent commercial execution and business targets.


Requirements

  • Bachelor’s Degree in Business or relevant
  • 5 – 10 years in commercial field
  • Experience in sourcing for bakery and delicatessen is a MUST
  • Strong business communication and presentation skills


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