Diageo
Innovations Commercialization Manager
Nairobi
• Kenya
Closed for applications

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Coca-Cola
Country Lead: Route-To-Market (RTM)
Nairobi
• Kenya
Closed for applications
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Seniority (Business, strategic management, Manufacturing)
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Diageo
Manufacturing
Description
Experience / skills required
- Bachelor’s degree or equivalent experience in Business, or related field
- 5–7 years demonstrated ability in FMCG/fast paced commercial environment
- Proven experience in innovations or shopper marketing
- Experience handling budgets and delivering business results
- Critical thinking and planning
- Financial competence and budget management
- Strong analytical and data interpretation skills
- Consumer insight development
- Project and stakeholder management
- Creativity and innovation attitude
Responsibilities
- Lead commercial partnership for the innovation pipeline, aligning with Sales, RTC, and business priorities
- Mobilize senior sales and cross-functional leaders to secure focus, investment, and resources for high-impact innovation delivery.
- Oversee end-to-end execution, integrating launches into the commercial calendar and strategic plan.
- Partner with senior leadership to evolve the Sales function for innovation-led growth
- Shape and champion RTC models that unlock innovation scale and market reach
- Define enterprise-wide innovation critical metrics and embed thorough execution standards into sales performance
- Redesign sales incentives to reward innovation delivery and drive accountability
- Act as the key commercial bridge across innovation, marketing, and sales for strategic alignment
- Embed commercial insights into launch planning to ensure relevance, differentiation, and performance
- Set and supervise critical launch benchmarks, ensuring robust customer propositions and sell-in tools
- Own the innovation performance management framework coordinated within global reporting
- Lead executive-level performance reviews and drive data-driven interventions
- Influence senior sales leadership to prioritize corrective actions for consistent delivery
- Champion continuous commercial monitoring, evaluation, and cross-market learning
- Provide strategic oversight at governance breakthroughs to ensure go-to-market readiness and commercial viability
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