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Full time Marketing, advertising Jobs in Kenya

2

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JUMIA KENYA

Fuzu Exclusive
Campaign Manager

Nairobi, Kenya

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Yusudi

Fuzu Exclusive
Business Sales Executive (Training + Paid Job)

Nairobi, Kenya

Fuzu Exclusive

Campaign Manager

Closing: Feb 8, 2022

10 days remaining

Published: Jan 26, 2022 (3 days ago)

Job Requirements

Education:

Bachelor's degree

Work experience:

3 years

Language skills:

English

Job Summary

Contract Type:

Full time

As Campaign Manager you will be involved during Jumia’s campaigns and more specifically signature Tier 1 events - Black Friday, Jumia Anniversary etc - a key moment for customer acquisition and retention, by leading the organization of those campaigns and ensuring its performance.


Responsibilities
As Campaign Manager you will be involved during Jumia’s campaigns and more specifically signature Tier 1 events - Black Friday, Jumia Anniversary etc - a key moment for customer acquisition and retention, by leading the organization of those campaigns and ensuring its performance.


  • Establishing a 12 months rolling campaign planning

  • Define campaign concept and plan to drive acquisition, usage and engagement (deals logic, games, animations, user flow etc)

  • Define consumer needs and hunting list to support each campaign and work closely with commercial teams to ensure we source good assortment and deals for the identified needs

  • Build the marketing 360 plan across channels that will support each campaign and make sure it is executed properly

  • Gather learning & performance data from all stakeholders and enrich the calendar accordingly

  • Create and follow performance dashboards



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